5 Tips to Market Yourself Effectively
By Paige Tepping
RISMEDIA, May 29, 2010--Marketing yourself to prospective buyers and sellers is a crucial part to finding success in the real estate business. If you're having trouble reaching out to new buyers and sellers in addition to staying top of mind to your sphere of influence, real estate agent Steve Cook offers the following tips to help you market yourself more effectively.
Direct mail - High gloss, customizable postcards are a great way to stay in front of your prospects. It is crucial to reach out to your prospects on a regular basis and to promote different real estate offers with each mailing. It is also important to direct your prospects to visit your website for additional information.
Branded e-Tools - Create various e-mail distribution lists that contain different prospect categories including buyers and sellers with different property type interests as well as specific geographical areas.
Customized Storybooks - A hardbound ‘brag book' can present your experience to your prospects in a nontraditional way. Use your brag book to show prospects how you can effectively help them achieve their real estate goals.
Monthly e-Newsletter - A monthly newsletter will help you convey that you are the expert in your marketplace. By providing your audience with up-to-date charts and graphs containing current housing statistics, your prospects will have the information they need at their fingertips.
Drip Marketing Program - An intuitive drip e-mail marketing program helps agents stay in front of their prospects and gives you the opportunity to detail the variety of services you are able to offer.
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