The old bulletin board is very effective at providing cost effective advertising aimed at the local neighborhood. Make sure that you make your ad with detachable phone number tabs WITH YOUR NAME ON IT! So many people pick up a phone number tab and forget what the number was for a day later so they toss it. Naturally you should not just have your info on a main sheet without pull off tabs as people never seem to have a pen on them to write your phone number down. If you want to get their business you are going to have to do all the initial ground work to make it as easy as possible for the customer to call you. I have had great deal of success putting cartoons on my ads to attract interest to even the casual onlooker.
I wrote this book over 20 years ago for the lawn care industry. There was a recession on then as well. The ideas are transferable to almost any service or small business. There are over 100 ideas on marketing and promotion that are FREE or nearly FREE. With the challenging economy we are facing now I have now re-written the book into a free e-book.
Free copy of e-book grass roots marketing by Oval Living
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