Gift giving to clients has always garnered a million opinions from different real estate professionals. Some feel they are unnecessary using an illustration like, "My lawyer doesn't give me a gift when I use his services, so why should I have to give a gift to a client who uses my professional services?"
Other agents look at it has an opportunity to cement the relationship they have with their client. Gifts can also be great for keeping your name and services in front of the client when the gift is something that is branded with your identity that the client will use over and over again.
The purpose of this post is to consider cost effective gift ideas that won't break the bank but are nonetheless appreciated by our hard won clients.
First there are the simple things that a client always needs after they've moved including:
1.) Return Address Labels
2.) Stationery or personalized note cards with your clients new address imprinted on it
3.) Announcement Cards which allow your clients to share the news of their move with friends & family
Then there are those gifts which can provide an enjoyable time for your clients such as
1.) A season pass to a nearby museum or other local attraction
2.) Gift Card to a local restaurant or specialty store
3.) Movie/Cinema Gift Card
4.) A nice bottle of Wine or Champagne
Another inexpensive idea is a themed Gift Basket from Costco. Surprisingly, Costco has really stepped up their game with baskets that have a variety of themes including Bed & Bath, Floral, Gifts & Tickets, and Beauty & Food to name a few. Many of their baskets can be purchased for under $30.00 at www.costco.com (search for 'gift baskets' in the search box)
There are also inexpensive gifts that reinforce your branding such as a year long gift subscription to a home and design magazine. Just make sure to order the magazine as a gift subscription and that the publisher has the ability to imprint your name on the mailing label. (i.e. courtesy of Jane Doe, XYZ Realty) These types of magazines typically enjoy a nice shelf life on a coffee table and both your client as well as visiting friends will see your name on the label and be reminded of who you are and what you do.
Whatever gift you decide to give, make sure it is tasteful, of nice quality, and provides something useful to the client. It's a win/win for everyone and the sentiment can provide you with both your clients appreciation as well as recommendation.