You read and followed the best advice for getting your home prepared for sale.  You removed negatives by painting, upgrading flooring and counter tops.  You have wonderful curb appeal, you had a landscaper come in and make yours the nicest looking yard on the block.  After reading and watching cable TV you even had your home professionally staged.  So far so good.

Man your home is looking so good.  It is looking so good that you are sure it will sell for more than the others in your area.  Earth to seller you are leaving the path.

Until now you were doing well.  Here is the problem, if you are in one of the areas that has a lot of inventory, your home will not sell if it is over priced.  You will compete with many desperate sellers that will do almost anything to sell.

Sold SignOk we may be off the path a little, but there is time to save you.

Hire a top of the line professional Realtor to market your home.  What are we looking for?

  • An agent with a track record in the community or subdivision, who has a record for selling homes and not just taking listings.
  • An agent who came prepared for your interview with market data and a marketing plan to get your home sold.
  • An agent who spends time and money marketing homes and not just themselves.
  • Look for professional designations and licenses.  This is a clue to whether they invest time and money in training and whether they take their business serious.
  • Be sure they do this full time and are not hobbyist.

When considering your Realtor, remember this is a relationship that will tie up your property  A Realtor who charges the lowest fee is rarely the highest value.  They usually give the least amount of service.  You will continue paying mortgage while your home is on the market.  All of your plans will be on hold.  Time is money!

Look for an agent who tells you the truth and not what you want to hear.  Months from now when your home hasn't sold you will wish you followed this piece of advice.

As many real estate markets cool, it is not time to bring in the amateurs.  You will meet many desperate agents who will tell you anything to get your business.  They may offer discounts on their fees, they may promise you the moon, the sky and stars.  But in the end, will they sell your home?

As a home owner you need to do your due diligence in preparing your home and selecting a real estate agent.  Good Luck and good home selling!

 
This post has been included in Hawaii Information

33 Comments on Selling in A Tough Market

AUG
07
2007
601,489 Points 111 Featured Posts Localism Sponsor Outside Blog

Look for an agent who tells you the truth and not what you want to hear.  This is the most important advise a seller needs to hear...and take to heart. Or they will lose out.

I don't play this word game but this is the second time in the last half hour I got.....NERVOSA....I have a feeling it isn't a fruit  lol.

1:20am • #1
488,669 Points 84 Featured Posts Localism Sponsor Outside Blog Hit Router
Sally - I walked away from two listings recently, because the sellers had unreal expectations and were not intersted in hearing the truth.  Possibly I will be hearing from them in the future when reality sets in.
1:53am • #2
7 Featured Posts
Randy, Reality is the harshest taskmaster of all. Thanks for the post.
2:02am • #3
488,669 Points 84 Featured Posts Localism Sponsor Outside Blog Hit Router
Andrew - I find the hardest thing to deal with is all the arm chair real estate expert friends and family who tell them what their home is worth.
2:04am • #4
1 Featured Post

Price and condition along with a Real Estate professional with a good markeing plan...not one who just practices the 3 P's.

2:27am • #5
256,075 Points 7 Featured Posts Outside Blog

"It is looking so good that you are sure it will sell for more than the others in your area." 

Yes!  If only Sellers would accept the shortened version:

"It is looking so good that you are sure it will sell." 

5:51am • #6
480,249 Points 151 Featured Posts Outside Blog

Randy.... so true in regards to if your house is looking good, but if over priced in an area with lots of inventory, it still won't sell.....  usually...   People will slightly overlook the house if they can get a deal. It's just human nature.

jeff belonger

6:18am • #7
488,669 Points 84 Featured Posts Localism Sponsor Outside Blog Hit Router

Renee - That makes a big difference.

Mike - It is sometimes a hard sell.

6:19am • #8
110,262 Points

Randy - you're too young to be so wise! You are 100% correct. In my market there are too many agents who want to "brand" themselves to get the most listings. These agents are not taking care of their listings because they're too busy trying to get more listings. The consumers in our area are getting frustrated!

I say "let's do all we can to get your home sold!" If an agent takes care of that, then the listings and money will come in. People want results....not just a pretty business card with all the fluff.

The market is slow and people want a professional who can get the job done!

6:55am • #9
408,699 Points 74 Featured Posts Outside Blog

Randy,

Same story of my life everyday I go on the listing call...tell it like it is...no sugar coating from ...I am tired of taking unsellable inventory.

6:55am • #10
488,669 Points 84 Featured Posts Localism Sponsor Outside Blog Hit Router

Linda - You are right on the money.  I met a real estate agent last year while in Wisconsin.  He said he had 40 active listings in the Green Bay area and not one closing in months.  He was a dealing cards in the casino to pay his bills.

How would you like to be his client?  I wonder what his sales pitch would be to get number 41?  Signs and lock boxes must be getting awful expensive.  Instead of dealing cards he should consider getting in the sign making business.

7:02am • #11
488,669 Points 84 Featured Posts Localism Sponsor Outside Blog Hit Router
Neal - I have made a business decision that I am not so hunger as to take a listing that I can not sell or am willing to pay for top of the line marketing.
7:04am • #12
110,262 Points
Randy - the particular agent I'm thinking about brags about the fact that she carries so many listings. Her goal at the first of the year was to have 50 active listings at one time - she's almost there. But, when you go to the MLS and look at her expired listings and cancelled/withdrawn listings her numbers are way up there. I never heard her say that she was trying to take care of the client...she only wanted numbers in her listings package!
7:10am • #13
291,109 Points 2 Featured Posts Outside Blog
Randy - IMHO the key words "An agent who came prepared."Professional Realtors know the market, are prepared to present the facts, and move forward. They are the ones who sell houses! 
7:36am • #14
134,240 Points 8 Featured Posts Outside Blog

Randy,

What a great piece for consumers, this is a winner! :)

9:39am • #15
423,642 Points 17 Featured Posts Outside Blog

Very well done, Randy. I like your opening setup and reality check.

Lisa Hill

9:46am • #16
488,669 Points 84 Featured Posts Localism Sponsor Outside Blog Hit Router

Linda- That is sad.  Her clients I am sure are not going to give her many referrals.

Gary - Absolutely

Suzanne - Thank you

2:18pm • #17
473,326 Points 54 Featured Posts Outside Blog
Randy, I agree completely with your statement about "Look for an agent who tells you the truth and not what you want to hear", and I would give the same advice in picking a Loan Officer.  
9:12pm • #19
105,775 Points 10 Featured Posts Outside Blog
Randy, AMEN... couldn't agree more with your advice!
10:37pm • #20
141,426 Points 1 Featured Post Outside Blog
Randy-Heck yeah!  I am proud to say that I turn down many more listings than I take.  The other suckers can have the overpriced listings with the unreal seller expectations.  I dont waste my time with those.
11:25pm • #21
146,460 Points 10 Featured Posts Outside Blog
Randy,

Great information to consumers with a great Realtor, it is like 1,2, 3 right ? :) keep the good blog !

Ray Saenz
11:57pm • #22
AUG
08
2007
488,669 Points 84 Featured Posts Localism Sponsor Outside Blog Hit Router

George - Absolutely appies to loan officers.

Irina - Thank you

David - We all get a little wiser as we get older.

4:23am • #23
488,669 Points 84 Featured Posts Localism Sponsor Outside Blog Hit Router
Ray - Mahalo (Thank you in Hawaiian)
4:23am • #24
408,699 Points 74 Featured Posts Outside Blog
Someone on my recent post said it well..they will suck all your resources out of you then they pick the next miracle Realtor(R) and use their resources.
7:39am • #25
488,669 Points 84 Featured Posts Localism Sponsor Outside Blog Hit Router

Neal - That sounds about right.

If the seller is not willing to be reasonable during the listing appointment, don't bet on them changing later.

9:22am • #26
2 Featured Posts
Randy, great advise to sellers, and realtors who wish to remain ethical     :)
10:36am • #27
AUG
09
2007
488,669 Points 84 Featured Posts Localism Sponsor Outside Blog Hit Router
Diane - There are enough unethical folks out there that if they look hard enough they will find someone who will tell them anything.
12:48pm • #28
AUG
11
2007
130,294 Points 9 Featured Posts Outside Blog
Randy, So right on the mark with this one.
8:10am • #29
146,460 Points 10 Featured Posts Outside Blog
Randy,

and what does it mean  Mahi Mahi ?   does it have a meaning ? let me know :)   there is a plate in mexico that they put that name.

Ray Saenz
12:59pm • #30
AUG
12
2007
488,669 Points 84 Featured Posts Localism Sponsor Outside Blog Hit Router

Lysa- Thank you

Ray - Mahi Mahi is a good eating fish.  I have heard it called blue dolphin or Dorado in other places. 

1:38am • #31
SEP
08
2007
146,460 Points 10 Featured Posts Outside Blog

Randy,

see ? I was figuring out that thing but I was not sure at all, thanks for the answer Mahi Mahi !!!

Ray Saenz

 

6:39pm • #32

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