Think about the last time you purchased something, anything at all. Let's say it was a can of soup.
Imagine the canned food shelves at your local market are crammed and disheveled as you look for your brand. You're getting annoyed. The first couple of cans you spy are dented and the labels torn. In fact, is that a rodent's dropping on the top of that one? Disgusting! You search the back rows for a better looking, perfect can, I would, or at the very least, demand a discount on the only can that had one dent instead of six once I get to the register. I'd also have a nice chat with the manager on the condition of his store.
I'd say I probably wouldn't be shopping that grocer again either. How dare they display their merchandise in such a poor manner? Don't they care about the health and well being of their customers? I may even call the health department.
How, you may ask , is buying canned soup related to packaging a house?
Buying a home is like purchasing any other product on a shelf.
Whether soup or nuts, a consumer will search out the best looking product, in the best looking wrapper, in the best condition and usually at the best price.
How is it then that we'll take such care in the mundane task of purchasing groceries but not think about the preparations we need to make when we go to sell a home?
If you are selling a home, welcome to the world of real estate merchandising folks. You are now in the business of selling soup cans, I mean houses. And no, your Realtor can't do this for you!
As you embark on the journey to sell a home, one of the first things you need to think about after the decision is made is how to best prepare the home for sale. A house is typically your largest asset, why wouldn't you package it in the prettiest wrapper on the real estate market? Wouldn't you detail your car first if you were to sell it? Why wouldn't you put the same, even more effort into your home, which is now a high dollar marketable product?
Today's buyer desires a home that is move-in ready. They generally have lots of options to choose from. If there are many homes in your price range, location and in similar condition how will yours stand out from the competition? I'll let you in on a little secret, stage your property.
Staging is the art of preparing your home for sale to get you the fastest sales time and the highest dollar possible. Staging works just read these reports.
According to the February 8, 2004 Denver Post "National Association of REALTORS®, findings show that staged homes sell 50 percent faster than non-staged homes."
The Wall Street Journal on April 30, 2003, reported that, "staging speeds up sales in a sluggish market and can bump up prices from two percent to ten percent in a moderate market..."
It's really quite simple.
Here is a list of 5 things to get you started on preparing your home for sale.
•1. Start thinking about your property as a high yield, marketable product. You need to disconnect your emotional attachment to your home and treat it as a product for sale that you want people to buy. Sever your emotional ties to your house and start envisioning the memories you'll make in the next one. You're on to better things right? Now let's get this house to help pay for it!
•2. Look objectively at your home or hire a home stager to give you a professional assessment on how your house shows both inside and out to potential buyers. (Called a Consultation) As the old expression goes, "we stand so close to the trees that we can't see the forest." By being objective you'll be able to see the flaws that others most certainly will.
•3. Clean, clean and clean some more. This is what I call the white glove treatment. From baseboards to light switches, grout to faucets, everything must sparkle.
•4. Declutter and depersonalize. Remember you're selling square footage, counter space, architectural details and a lifestyle. Ask yourself through the process, is this something I'm selling? Pare down excess furniture, accessories, personal items and other knick-knacks that tend to accumulate over the years. We ALL have too much stuff! Go through all closets too. Sell, donate, store or throw away things you don't really need or love. Give your children the same task and make it a family project. You're moving anyway, start packing and ridding early. The house will be so much easier to maintain while showing this way too.
•5. Neutralize colors and outdated features. Think "move in ready". Do the rooster wall paper or 1970's paneling really translate to that? Also make repairs as needed. Fix cracks in walls, nail pops or condensation damage to window sills. Scrutinize every detail as a buyer would.
By considering yourself a real estate merchandiser, similar to the grocer, and knowing now how packaging any product is so important to the consumer, you're well on your way to preparing your house for sale. Just make sure all the dents are removed before you open your house for business.
If you cannot look objectively at your home, are creatively challenged or lack time, please consider the services of a Professional Home Stager to assist you. Professional Home Stagers are highly skilled, creative professionals who know what it takes to get a house ready for sale.
For a list of qualified home stagers in your area check out Stagers on Active Rain or Staged Homes as a start.
Copyright 2007 © Karen Otto All rights reserved.
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You did it again! congrats on a great article!
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