I remember when I first started working with Internet Advertising. Everyone assumed I was responsible for sending them spam emails about porn and viagra. The common belief was that Internet advertising was a niche trend that most businesses were not involved. Obviously that has changed quite a bit in the last 10 years or so. Almost every industry is spending more and more money on Internet advertising. According to a post over at Search Engine Land VSS has released a study that forecasts that Internet Advertising will be the dominant advertising medium by 2011.

Many people prefer Internet advertising for many reasons. The most important IMO are the fact that it is much easier to track and get detailed reports for and Internet advertising requires more user interaction. Instead of passive impressions Internet ads (in most cases) require a user to actively seek the information the advertiser is providing. This brings users who are interested in the advertisers services and are therefore more likely to result in a sale or a qualified lead.

The real estate industry is one industry that has taken to Internet advertising in the last few years and it makes sense. The technology available online allows realtors and other professionals to provide users with much more information and interesting ways to provide it. You can add mortgage tools, videos, calculators, etc as well as much more detailed information. There are many things you can do with a blog or website that were previously unavailable.

Internet advertising will continue to grow and as more and more consumers use it to gather information and shop for everything it will continue to increase in importance. This report offers a good reason to evaluate our marketing strategies and make sure we are using every means available to us, online and offline, to reach potential clients.