Real Estate Marketing Strategies - How To Stay Positive In Today's Market

Services for Real Estate Pros with Maya Bailey, Ph.D.

So many real estate professionals today are wondering, "How can I stay positive in today's market?" Like any discriminating real estate professional, you realize the value of a positive mental attitude. Here are some ways that you can create and maintain a positive mental attitude in today's market.

1. Avoid toxic people

What does this mean? Who are the toxic people? Toxic people can be well-meaning people but when they talk to you, they are coming from a negative attitude about money, finances, and especially about the current real estate situation. They may be fellow real estate professionals who want to gather around the water cooler, they may be relatives who are just trying to protect you; they may even be friends and family. You will know if you've been around a toxic person, because you will begin to feel deflated. Here's your job: either change the subject or walk away. Better yet, speak up for yourself and mention that you want to think positively about yourself and about your business. If you see one of them coming your way find a way to avoid the interaction because it does not serve your highest good (or theirs).

2. Set boundries

If you've tried everything and exhausted ways to avoid toxic people, then you may have to set an internal boundary. You can do this very simply by having your own inner conversation if someone is saying something negative to you on the outside. A great example of an inner conversation when someone is complaining about their business or about the marketplace is to say to yourself, "that may be true for you but it's not true for me." This can become your inner mantra.

3. Avoid the media

Why? Remember that the intention of the media is to sell newspapers and magazines. The more they can paint a negative and fearful picture, the more their sales go up. In fact there is a saying in the newspaper business, "If it bleeds, it reads." That may seem harsh, but pick up any newspaper and you'll see what I'm talking about. Why subject yourself to slanted, negative spins on the economy when you can find just as much information to point to the positive?

4. Successful real estate professionals do well in any market. Were you aware of that? Knowing that fact, none of us can continue to use the excuse about the market being bad. In fact, I am coaching several clients right now who in the last six months have doubled and tripled their incomes. In addition to the right marketing strategies and regular lead generation activities, you could help yourself with this empowered belief: "I now draw clients to me who are ready, willing and able to make a transaction in the next 30 days."

5. Look for the opportunity in today's marketplace

There are many opportunities in today's market and successful real estate professionals are taking advantage of them. Did you know that Donald Trump is buying up as much property as he can? Why do you think that is? He is a smart businessman, to say the least, and knows that this is the best time to buy. Let your prospective clients know this and then say to them, "Let's get you a deal." Few could resist this invitation.

6. Adjust your mindset

Remember that your success depends on your mindset, not on the outer conditions of the market. "If you believe you can or you can't, either way you are right," Henry Ford. What mindset do you choose to nurture inside yourself? Do you want to believe, "I can "or "I can't". Your beliefs create your reality so whatever you choose to believe will become true for you. Here's a tip: instead of saying "I can't possibly succeed in today's market," choose instead to focus one of these beliefs: "I achieve whatever I set my mind to" "I am a money magnet in any situation" "I attract clients who appreciate and respect my expertise" "My success depends on my attitude, not on any outer circumstances"

7. Be proactive

In any marketplace there are always people wanting to buy and sell homes. They need your help and they need your expertise. Your job is to become visible to them. In today's market, they are not likely to fall in your lap. However with a good system of lead generation, you can contact them and use your intention to attract your ideal clients. Remove any self limiting beliefs that stop you from picking up the phone. Follow the suggestions mentioned above and you'll be happy to notice that are only are you staying more positive, but also your income is increasing as well.


Dr. Maya Bailey, author of, Law of Attraction for Success Minded Professionals, integrates 20 years of experience as a psychologist and 14 years as a business coach with her expertise in the Law of Attraction. Her powerful work creates a success formula for success minded professionals ready to double and triple their incomes. Get Dr. Maya's free report, 7 Simple Strategies For More Clients in 90 Days, by visiting .


Re-Blogged 1 time:

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  1. Sybil Campbell 06/08/2010 05:54 AM
real estate marketing strategies
positive mindset

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Stephen P. Panczak, Sr, MBA
Hypoluxo, FL
Realtor, Property Mgm't, LCAM

Great advise ...attitude is what it's all about to be successful.

Jun 02, 2010 12:16 AM #6
Blatt + Cutino
Keller Williams Coastal Estates - Monterey, CA
Broker-Associate 831/206-8070*Call today*

Your attitude about anything sets your perception about it..great post..

Jun 02, 2010 02:12 AM #7
Dagny Eason
Dagny's Real Estate - Wilton, CT
Fairfield County CT, CDPE Homes For Sale and Condo

I agree!   I spend my life finding other positive people to help me stay up beat.   I also have a husband who is the best.  If I have a crummy day going on, he always reminds me that at my lowest low, the top is around the corner!   Sometimes I feel like creating a super low so that awesome top will come!

Jun 02, 2010 03:01 AM #8
Erik Elsea
Erik Elsea-Jones & Co. Realty - Fort Myers, FL

Thank you for this post! Attitude is so important in this business. It doesn't matter what the market conditions are because if you have a good attitude and work ethic you can make a living in any market.

Jun 02, 2010 03:33 AM #9

I reallly needed this reminder! Great post! Thank you Maya!

Jun 02, 2010 03:36 AM #10
Gordon Sloan
Group1 Real Estate, selling houses in Salt Lake City Utah - Salt Lake City, UT
Salt Lake Homes For Sale, Salt Lake Real Estate

Maya, numbers 3, and 4 are very important in this market.

Don't believe what they write...................... And

Look for todays opportunity.

Good reminder, thanks

Jun 02, 2010 03:37 AM #11
Jan Stevens
Coldwell Banker Pittsburgh - Cranberry Township, PA

Great advice, presented in a simple and clear way -- it's going on the bulletin board next to the phone!

Jun 02, 2010 04:10 AM #12
Eric Anderson
Prudential PenFed Realty (Fayetteville) - Fayetteville, NC
Fort Bragg Military Relocation Services, Fayetteville, NC Realtor

Excellent point! Positivity is the only way to go.

Jun 02, 2010 04:37 AM #13
Noushin Brown

Best advice for today. Positive mindset and good attitude to start the day.

Jun 02, 2010 04:54 AM #14
Leigh Lawson-Everstine

Great Advice for Any Market and Anybody !  Negativity is a killer in any environment .  Avoid at all costs and always look for an opportunity because there will be one if you look hard enough and long enough.

Jun 02, 2010 06:21 AM #15
Ritu Desai
Samson Properties - Ashburn, VA
Virginia Realtor-Fairfax/Loudoun/PW-703-625-4949

Positve & effective points!!!

Jun 02, 2010 07:45 AM #16
Dawn Rickabaugh
Dawn Rickabaugh (Note Queen) Owner Financing Consultant - Carson City, NV
Note Queen

Thanks for the post... because of the market these days, there is an increasing opportunity in owner financing.  This benefits sellers who are having a hard time getting their price because buyers can't get loans, and helps buyers who have the money to buy, but can't qualify for one reason or another.

Owner financing, private money and commercial hedge funds are all you need to create a powerful niche in your marketplace... and it's more fun, in my opinion :)

Jun 02, 2010 07:55 AM #17
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

Good post and good advise.  When I started in this business I was told there are no bad markets, just different ones.

Jun 02, 2010 08:36 AM #18
Keller Williams Select Realtors-Buy a home in Washington DC. Sell a home in Washington DC - Bowie, MD
I don't make promises.I deliver results.SOLD HOMES

Yeah the Real Estate Market is not great right now but that doesn't mean people are still not buying and selling houses. You just have to adapt to the changes of this Real Estate Market. Very well written blog. THANK YOU VERY MUCH FOR SHARING IT. GREAT POST.

Jun 02, 2010 08:56 AM #19
Mike Baltierra
20/20 Realty Inc. - Corona, CA
Full Service at Your Service Realtor-Corona CA

I never notice the negative talk. That's because I follow what you advised. It's true about the media. They don't know my area.Donald Trump is in a good position right now. If I had his money I would be doing the same.

Jun 02, 2010 09:55 AM #20
Pam Turner, REALTOR®, e-PRO®, SFR
Century 21 Belk Realtors Dalton GA - Dalton, GA

Very good tips....especially #1.

Jun 02, 2010 09:57 AM #21
Carolina Mornings Realty
Asheville, NC

I agree wholeheartedly, as I am actually STARTING a real estate business here in Asheville, NC. Folks think it is crazy, but cornering the second home market niche is the way to go now rather than waiting for a better time. Also, having our successful vacation rental company helps and hoping that I will find some outstanding folks to join our team!

Jun 02, 2010 10:13 AM #22
Wade Kawahara
Dominion Real Estate Partners, LLC - Phoenix, AZ


That's all great advice but without #7 thie first six won't help that much.

Jun 02, 2010 02:43 PM #23
Daniel Sosa

Great article.  So much so I re-posted it on my Real Estate Cafe FanPage.  Check it out.

Jun 03, 2010 08:15 AM #24
Wayne B. Pruner
Oregon First - Tigard, OR
Tigard Oregon Homes for Sale, Realtor, GRI

This is a good list. I however, would love to have a media connection.

Jun 16, 2010 05:45 PM #25
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