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73 Comments on Mr. and Mrs. Seller, I wish you could price your home for what you need to get out of it but...
Hi Teresa,
One of the things I use to try to get a seller out of this way of thinking is to persuade them to realize their home is a "product" and help them understand that if they were going to a store to buy "their product" and there were 8 other products on the shelf very similar, but just different colors and were priced 10 - 20% lower than their product, which one would they pick? Usually I see an "ah ha moment" come into their brain. While it doesn't work every time... some sellers are just set in their ways... as am I and I walk... wait... I run for the door.
Therese, great post that puts into words what is happening every day all over America and will be for about 5 years in the future. That's just the way it is and will be for a while.
LOL! WELL SAID!!!!!! Great way to put it out on the tavle!
Having this conversation regularly. The market is a fairly neutral observor. All things being equal, well priced homes will generally standout.
What a seller "needs" in price is rarely of interest to a buyer. At least not in a positive way. I do have buyers who try to stay away from even viewing homes where seller "needs" are clearly in the driver's seat.
Therese - I have encountered this situation previously, and your post sums things up nicely. The market value of the home isn't determined by what the seller wants, or by how much debt they have accrued.
Same old song. People just do not want to accept who and what sets the property value!
Sounds like a perfect candidate for a short sale. Might want to try that avenue.
Sellers do focus on what they want instead of what they need. Good points. I have a Seller right now that I have advised to lower but he is resisting. All you can do is chip away at their resistance by pointing out the benefits of lowering.
Sellers do have a hard time of it in today's market. I had a similar experience recently. Sellers wante way more for the home than it is worth in the current market. The hubby got very angry when I showed them the numbers and stormed out of the room.
I do feel for people who are proud of their homes and have taken good care of them. They SHOULD be worth more, but the numbers don't lie.
They decided to wait another year and see what the market is like then. Not sure it will be much improved and could actually be worse but things are what they are and sad as it is to tell someone they aren't going to make much, if anything on the sale of their home, we do what we have to do.
There is always some agent out there who will stick whatever price the sellers want on a house just to get their sign in the yard. I can't do that, I'd rather walk away than take an overpriced listing.
Sad. Another American who is imprisoned in their own home.
Great post! I will definitely be reblogging! I have seen this several times when sellers have taken out a second mortgage to pay off debt. But they dont understand that the second has to paid off when the house sells.
Some one will list it for her and they won't be able to sell it either. Maybe reality will set in eventually. Or not.
Regardless of where we live, if your home is not priced right, it's not going to sell. Today's market has more informed buyers.
I get what you're saying Therese! I blogged a couple of weeks ago about buyers having a sense of entitlement when it comes to making lowball offers and expecting perfection, but it goes both ways.
Sellers on these HGTV shows for first timers invariably move into a new home and expect to sell their existing one complete with first and second loan in a slow market and walk away with cash in their pocket! A home is a great investment IF you plan on staying in it long enough. The days of instant equity appear to be a distant memory.
Therese, great post. I'm going to copy it and send to one of my sellers who is frustrated with their listing. It is a GREAT house but overpriced compared to other homes in the area. They are wonderful and have lowered it but they will be bringing money to the table because it simply isn't worth what they paid for it 3 years ago.
Unfortunately, in the current state of the economy, more and more people are trying the FSBO route to try net as much as possible. Even when presented with the research, it's more difficult than ever to convert these to listings that are sellable. Great post.
Gosh! What a great post! Can I use some of your wording to pass out to my clients? If clients could see this post I think it would be easier on a lot of us. Sometimes I feel like clients think I am lying when I tell them this exact message!
I had a client tell me that he wanted to sell his home for what it cost him, plus commission costs so that he could go and buy a new and much larger home; and not have a mortgage!
Coming to you from Texas...
Realtors who have overleveraged listings and do not want to manage a short a short sale should refer the listing to an experienced short sale Realtor in their area. This way they help their client and still get some compensation.
I spoke with a FSBO today about his property. I had a buyer interested in seeing the property. So I called to ask about the property which had been on the market for some time and he gave me the price. The price might not have been so far out of line if property values had continued to rise. I asked him why he had not listed with a Realtor and his response was that he was averaging 3 calls a week but once he shared the price with them they did not call him back. I wondered why it hadn't occurred to him that his price was too high. He asked my opinion of his price and I told how much out of line it was but he just could not bring himself to lower the price. As soon as I shared the price with my buyer, the buyer was ready to move on to the next house. So another lost opportunity for this guy without the buyer seeing the house or even considering the property.
And the buyer will only pay 20K below list, they want to buy a new car cause the house has a garage.