These past couple of years with the economy I have seen a steady increase of "Home Stagers" enter the marketplace. With HGTV, come many who believe that after seeing Staging on television that they can do it themselves. As an Accredited Staging Professional Master, who has invested in education and has continually "upped" my knowledge and experience I am perplexed by those who have entered the market and have not taken the time to prepare by equipping themselves with the best tools available to them.
I am also perplexed by the ineffective Staging I have seen in increasing numbers. There is method to the practice of home Staging which true professionals adhere to. Simply putting furniture in a space is NOT, "effective" home Staging! In an effort to save money, many home sellers have chosen to go with the lowest priced Stager. The old adage "You Get What You Pay For" holds true, especially in these times. No pillows, artwork, area rugs, accessories does not equal effective Staging. At least not Staging that will serve the purpose of creating the wonderful aesthetic that draws buyers in and inspires them to make offers. Good Staging should create a visceral, emotional response.
We all know money is tight, but honestly, investing in Staging, GOOD Staging that is, by Accredited Staging Professionals pays much higher dividends to the home seller, Realtor by getting homes sold quickly and for top dollar. Staged homes do sell faster but that is a "qualified" Staged home, that is effectively Staged employing professional methodologies by trained professionals. Quality matters, education matters and ethics matter in the field of Home Staging. Do yourself as a Seller, Realtor or Investor a favor. Choose your Stager based on quality, accreditation and experience not just price. You will find a greater return on your Staging investment when you choose well.
Comments (3)Subscribe to CommentsComment