Hi folks. These last few years in Real Estate have been very challenging. A perfect strom to say the least.
As most of you know my market area is Central Florida. Specifically....Poinciana. Poinciana was one of the hardest hit areas in the country with values down 70% from early 2006. REOs and Short Sales make up roughly 85% of the market.
So how bad did it get? I have always been a small time Broker in a small time market. Usually closing 40-50 deals a year. In 2008 that dropped to 18 deals for the entire year!!! Add to that the fact that values were down about 55% and you have a decline in income of about 70%!! That's pretty drastic.
BUT.....instead of throwing in the towel (never an option) I made a choice to keep moving forward. I made a new plan and I stuck to it. And you can too.
Just do it. Don't concern yourself with the market being difficult or Buyers being hard to come by. If you spend time worrying about these things it will make staying positive and moving forward too difficult. Just get into the game. Do you have a marketing plan you've been wanting to implement but have been waiting for the "right time"? Well, the right time is now.
Before you go to bed tonight make the decision to get into your business. Do the things you have been procrastinating about. Make a decision to be successful in spite of the difficult market. Don't listen to the naysayers. They're wrong. Get out of bed tomorrow and start moving forward. Go find that new listing or that new Buyer. I can assure you they are out there. If you don't go get them somebody else will.
My goal is and always has been to do something related to my business everyday. Everyday, I move forward. And not only do I move forward but I do the one thing that will always give me a return. I solicit business. Listings, in my case. If I work on this one thing everyday, everything else will take care of itself. I've been in this business long enough to know that if I have enough inventory, I will sell some houses. I can't sell them all, but if I have enough listings, I can still sell 3 or 4 this month and the next month and the next month. I can keep moving forward.
I look at my business as being a "house store". I must keep the shelves in my store stocked with inventory. And it has to be inventory that is priced right, clean and has variety to it. I am trying to attract Buyers. So the more I have to offer the better chance I have of Buyers finding my store and making a purchase. And that is my ultimate goal.
This year we are on tract to close 60-70 transactions. That's a huge improvement over 2008. I now feel we have made it to the other side. I was able to hang in there, revamp our business and fight through the storm. And I know you can too. You just have to want it badly enough. Do you?