I have been thinking about doing away with sending post cards.  Perhaps I need to make changes to the ones I use because they are obviously working for a lot of people.  Thank you for including the link, sounds like an obvious thing to do but so many people refer to a great article and don't put the link.

Thanks for this post.   My clients are convinced about sending out post cards, now I have to convince them how important having an informative website is to their marketing strategy :-)

I think anyone who is in the marketing business knows the importance of staying in touch. A postcard that directs the client to a website is a great tool. The website should have tools for the client to use in looking for a house. The longer they stay on your website the better your chances they will call you.

And it all starts with a simple postcard!! Can be informative, funny, clever, the only limitation is your imagination!!

Connie Stahl

Real Ease Marketing

Connie, I agree.  There is still much need for the old paper advertising.  In our business it is still very critical to stay on top of our local market as well as our internet business.