Random Thoughts ... Social Media... Is it becoming today's Junk Mail

Fred Carver from BC in his post "Is Social Media a Fade for Real Estate and Realtors®?" suggests those who do not embrace social media will soon be out of business. Malcolm Johnston in his comment feels the usefulness will decline as they become inundated with commercial enterprises.

In reading the comments on his post and thinking about social media, and the YouTube Video below, you could not help but think it is becoming the new form of junk mail ..... If so will those who rely only on social media or make it the main focus of their Internet presence also have survival issues

Is social Media becoming todays junk mail?

I think I agree somewhat with Malcom ..... although the use of social media will not likely decline ..... the traffic to participants who use this medium simply for advertising purposes will decline or disappear ..... they are the junk mail flyer's of today.

How about you?

Do You Think Social Media Is becoming Today's Junk Mail?

......

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16 Comments on Random Thoughts ... Social Media... Is it becoming today's Junk Mail?

JUN
07
2010
341,153 Points 17 Featured Posts Called Shot Master

Wow, great food for thought Kathy.  I will have to go and read Fred's post.  I was actually thinking about writing a post on a siimilar subject.

Many of us are striving for placement on the front pages of Google the organic way.  Others are hiring SEO companies to try to make them Number 1.  How can everyone be number 1 on the search engines?

Yes it is getting crowded and I think that's what you allude to by the junk mail flyers.  But I guess for those looking for a real estate agent or real estate info online this fills their needs.

It really is like collecting the flyers from the mailbox and comparison shopping.

Oops, sorry, I think I just wrote a post here lol.

11:49am • #1
1 Featured Post

I do believe there is plently of junk mail in social media but there is so much good informaiton out there.  I love that I have connected with old friends and co workers and have an avenue to share inforamtion! 

11:49am • #2
879,476 Points 10 Featured Posts Outside Blog
Jenny - no problem - the intent was to start the debate ..... I am sure there are many with opinions on both sides of this ..... I think those who only write about real estate will become know as the junk mailers of social media
12:02pm • #3
879,476 Points 10 Featured Posts Outside Blog

Kristen - there are many sides to social media they include the good the bad and the ugly ..... you have connected with and are using one of the good sides by connecting with old friends etc.

12:06pm • #4
451,140 Points 10 Featured Posts Outside Blog Called Shot Master

I think this is the nature of the beast. If you look at it, just about every method of communications has started out as pure and pristine, but as time goes on advertisers/spammers find ways to infiltrate their message into the medium. It happened with radio, TV, telephone, fax, cell phones, and now social media. I don't see this changing any time soon, unless our culture changes dramatically. There will be junk in any type of communication we can devise, it's a vicious circle. You just learn to tune it out and pick out the parts that give value and disregard the rest.

12:34pm • #5
261,234 Points 2 Featured Posts Localism Sponsor Called Shot Master

Kathy...that video is a "learning experience" for certain. The difference I guess, is that you can THROW away the junk mail received; a tad harder to do so with the "net-junk-items". The speed with which bites or bits or digital images fly around the world & back again is fantastic; makes me glad that I am alive during these times--your brain can't help but spark & shimmer with the all the "input" it receives. I am into SM, but still a hold out on Facebook.
Barb & Sal 

1:39pm • #6
563,876 Points 17 Featured Posts Outside Blog Called Shot Master

Kathy -  interesting approaches, from all 3 of you. I do agree that social media and web marketing are not the same things. Social media was never intended for listing marketing, but rather, some subliminal type of personal marketing, getting readers to perhaps know a little bit about us and be attracted because of some word(s) we used or image(s) we posted. Even blogging is not really intended to market listings but to get people to look at your listings. I do agree, paper is going the way of the dodo bird.

7:17pm • #7
879,476 Points 10 Featured Posts Outside Blog
Pat and Wayne - I suppose commercialization of any thing spoils it for most of us
10:51pm • #8
879,476 Points 10 Featured Posts Outside Blog

Barb and Sal - LOL "I am into SM" it pays to slow down when I read ..... I read the wrong thing into this and almost deleated it

10:54pm • #9
879,476 Points 10 Featured Posts Outside Blog

Mike - agreed some times I think I go too far with my footer that I use on most posts even though I post very few direct real estate posts.

10:58pm • #10
JUN
08
2010
474,979 Points 15 Featured Posts Outside Blog Called Shot Master

I've seen the video, and think it's one of the best commentaries/presentations of all time.  But absolutely agree that the junk mail approach isn't going to work either - it's a very fine line.

11:59am • #11
879,476 Points 10 Featured Posts Outside Blog

Penny - maintaining a balance in what we present only becomes harder as we join new social media sites.

1:01pm • #12
594,206 Points 22 Featured Posts Localism Sponsor Outside Blog Called Shot Master

Kathy:  Perhaps it has taken the place of door to door sales, and junk mail flyers...but it is easier to turn off and delete and no paper waste or tree sacrificing.

7:51pm • #13
879,476 Points 10 Featured Posts Outside Blog

Jane - Hey I Like That I'm Going Green flyers, postcards, just listed / just sold cards

all replaced by 

Green Junk Mail

8:41pm • #14
JUN
18
2010
261,234 Points 2 Featured Posts Localism Sponsor Called Shot Master

Kathy...I just read your answer to me [us], yikes,I didn't think of the "other" definition of those 2 initials; will never do that again, that is IF I can remember. good thing that I don't claim any knowledge of Social Media right ? right!
At&T is still giving my grief on "bad Gateways" when in the Rain.have a good weekend.
Barb

8:09pm • #15
879,476 Points 10 Featured Posts Outside Blog

Barb - acronyms and initials mean one thing to the writer but not always the same to the reader. 

IE:

WHIMS Intended to be (workplace hazardous information system)

WHIMS (wild harry men in shorts) used by a former construction worker I know to remember the acronym

8:40pm • #16


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Kathy Clulow ASP® SRES® Uxbridge Ontario Real Estate

Uxbridge, ON

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