My focus in the SW Florida Real Estate market is to go after listings. Competing with all these short sales and foreclosures has made it difficult for conventional sellers to get what they want out of their properties. The market determines value. My father used to always tell me something is only worth what someone is willing to pay for it. So arming my sellers with accurate information on market conditions is the only way I can show them what the market is doing.
Even though most of the foreclosures in this market are distressed properties and it shows in their condition they are usually priced to reflect that. Explaining this to my customers can be difficult but with the online tools I use I can show them real up to date accurate information. This makes my job of getting the listing and subsequently a sale much easier.
A CMA used to be a really good tool for doing this but having a cyber CMA to give my sellers updates and reports for the ever changing market not only keeps them informed constantly but makes my job easier when it comes to price adjustments.
An educated seller is the best kind of seller to have!