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Do Listing Agents Really Want Our Feedback

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Education & Training with Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals.
By nature, I am a person who looks for the good in things and not the negative.  Today, I had one of my  trainees along with me on the weekly “new listings” tour, so I felt the need to point out things I would do differently .

Frankly, I was embarrassed for some of these listing agents.  Not only do they not know how to price homes, they apparently don’t have the skills to guide their sellers through the process of preparing a home  for market.

Of  the 11 homes we toured, several were nice, well priced, and will probably sell fairly quickly.    My question is… do you think it’s appropriate for me to offer my impression of  how to improve a listing after previewing it?  I often make suggestions to agents I know, but not sure if  most agents appreciate this or not.  

From today’s tour, here are my observations on the homes I don’t think will sell quickly (or ever):
1) Grossly overpriced for the condition.  It looked run down from the outside, but I was willing to believe the inside was really nice and would squelch my doubts.  I wasn’t only disappointed;  I was appalled that an agent would be so desperate for a listing that she would be willing to over price it to such an extreme degree.  I’m talking about a home that should be priced around $135,000, but was priced at $295,000.  This home needed serious work.    This was a “no host” open house… meaning the listing didn’t even have the nerve to show  up and explain her reasoning (or tell us where the gold was hidden).  This had previously been a For Sale By Owner and I can only think the sellers told her what they wanted and she said o.k.  

Should I call the listing agent and ask how she arrived at that price and offer my suggestions (or condolensces)?   

2)  A nice and well-priced condo, with the scent of cat urine hitting you the second you walk in the door.   Do you think a potential buyer might notice the same thing?   Well… yeah!

3) A grossly over-priced home, needing serious updating.  The owners didn’t even bother to do any cleaning before the open house.  This is one of those homes you  walk through with your hands in your pocket so you don’t touch anything.  

I didn’t say anything to this agent because I have had some experience with her and felt she might take offense.  Should I have said something?  

4) A decently priced home but ,when I opened the master bedroom closet, I smelled sweaty socks or shoes or some other unknown object.  

I didn’t say anything to the listing agent, but felt I should have.   I’m thinking maybe she’s not even aware of the problem.

5)  A decently priced home in an upscale neighborhood, with a really nice, well manicured,  yard.  But, the door coming in from the garage was grossly dirty.  It was a real turn-off.  Also, the stairs leading up to the front door was just raw rough wood and had never been painted or stained.   Also, the railing needed to be re-inforced.    

I did mention cleaning the door to the listing agent, but didn’t say anything about the stairs and railing.   These things are so obvious.  Should I have said something more?

So, how far should we previewing agents go in offering suggestions to the listing agents?  Are the agents clueless to these issues or are they afraid do tell the sellers what needs to be said?  Our value, as professionals, is in being able to guide  sellers through an expedient and smooth sale and closing.  It all starts with an attractive, well staged, well priced home.

And lastly, how much are we hurting our professional image by allowing sellers to put their homes on the market, with our personal and company name on the sign, when they are obviously over-priced and no regard is given to cleanliness?  Does any of this, or all of it, insult the buyer?
Posted by

Carol Williams

"Information is FREE.
Knowledge, Experience & Integrity Are Priceless."

- Carol Williams

Retired: Real Estate Broker/Owner, Property Manager 
Coaching, goal setting, and marketing consultant

Active: Golf & Travel Blogger
"Golf isn't a sport. It's a lifestyle."
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Happy March !




Comments(6)

Bryant Tutas
Tutas Towne Realty, Inc and Garden Views Realty, LLC - Winter Garden, FL
Selling Florida one home at a time

Carol, It is a real shame Realtors do not instruct their Sellers about what they need to do to sell their house. I just took a listing, recently, that had been on the market for six months with no offers. It was priced right but was extremely filthy. I told the sellers this. How did I tell them? I said "The reason your house has not sold is because it is filthy". They did not take offense at all. During the next 2 weeks they took out a credit line and spent $10,000 on the house. They painted, ripped out all the carpet and laid new tile, they planted flowers, I hired my lawn man (my cost) to go over and manicure the yard and give them weekly service. I picked members of the family and assigned them jobs. Your job is to keep the kitchen clean, you are to sweep the floors everyday, your job is to cut on all the lights and light candles before every showing. Their response? Why didn't the other Realtor tell us these things. I placed their property pending in 30 days. Be honest, be forceful and sell the house. 

As for your question, I say tell the Realtors what needs to be done.

Oct 25, 2006 12:09 PM
Leigh Brown
Leigh Brown & Associates, RE/MAX Executive - Charlotte, NC
CEO, Dream Maker - Charlotte, NC
I agree with Bryant-be dead honest.  Occasionally, I've run across the listing agent who tried to tell the sellers the truth, but they weren't listening...and they usually DO listen when it comes from a third party.  I love nothing more than honest feedback that's detailed.  That's just taking the high road and hoping the agents already know it....which most of them don't but hey. I'm hopeful.
Oct 25, 2006 12:58 PM
Robert Rees - Austin Real Estate
Robert Rees Realty, Inc - Austin, TX

Yes Buyers Agents/Previewing Agents should tell the Listing Agent. Many of these Listing Agents just don't know any better. Some are hoping for the feedback from other agents to "back up" what they've already told the sellers.

If I have a house that has red long shag carpet, then I tell the owners, "If you want to sell your house, you need to replace the carpet." If they don't and I still take the listing (Which I'm not sure I would), then when I ask for feedback I state things such as "How did your clients like the carpet?"

Most agents don't use good communication skills to get what they really want, which is to sell the home for the owners, instead they just say, "What's your clients feedback?" 

Oct 26, 2006 01:24 AM
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Prop. Mgr, Wenatchee, WA
Bryant, Leigh & Robert: Thanks for your comments.  I sure like listing feeback but some of these issues seem so elementary I can't help but wonder.  I'm going to start a new habit... e-mailing the listing agent on ALL homes I preview or show and give them positive and negative feedback.  I would hope both would be appreciated.  And, with an e-mail, the listing agent will have written documentation of the feedback if they want to use it.  
Oct 26, 2006 02:55 AM
Geordie Romer
Windermere Real Estate / NCW - Leavenworth, WA
Serving Leavenworth, Lake Wenatchee, and Plain
Carol-
As a listing agent I love feedback, any feedback on my listings. Do you owe it to the other agents? No, but it sure is a professional gesture of cooperation.
As for the no host open house. ARRRGGGH! The listing agent is too busy to host an open or even to get a new agent to help host an open. I guess I'm too busy to go look at it too. If it's in a price range or neighborhood I need to see I'll take a look, but generally "no host, no thanks."
Oct 31, 2006 09:45 AM
Lenn Harley
Lenn Harley, Homefinders.com, MD & VA Homes and Real Estate - Leesburg, VA
Real Estate Broker - Virginia & Maryland

I got a message yesterday from an agent who said:

  • This is XXXXX with XXXXXXX.  I have left two messges for your agent XXXXXXXXX asking for feedback on my listing that he showed Sunday. 
  • I have promised my sellers that I would get feedback from every agent who showed their home.  Please get this feedback to me quickly so I can give it to my clients. 

I called my agent but he couldn't remember the house.  Without the listings in front of him, he could be sure which house it was.  He has shown about 25 homes this week. 

Sorry folks.  Promising a client something that someone else must deliver isn't smart. 

     

    Nov 02, 2006 10:31 PM