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Only 1 more profile view to reach 1,000

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Services for Real Estate Pros with R. Michael Brown LLC Digital Marketing & Public Relations

Why do I care?  Because marketing is about the math and I'm a marketing guy.  The math is the most important thing. Not the color you use in an ad.  Not the photo you pick for a marketing piece.  It’s the math. 

And it's not a new concept.  If they were alive, you could ask David Ogilvy (1911–1999) who wrote Ogilvy on Advertising. He is considered by many as the father of modern advertising and his “secret weapon” was direct advertising: How many responded to the advertising produced. 

Or before him, Claude C. Hopkins (1866-1932) who was one of the great advertising pioneers.  He believed advertising existed only to sell something and should be measurable and justify the results that it produced.  He wrote a book called Scientific Advertising.  He was so good at the math that it’s reported that he was hired at a salary of $185,000 a year, in 1907.  

So I care about the numbers.  Hopefully you do too.  

So who will it be?  Which one of you will be the 1,000 visitor to my ActiveRain profile?  Whoever it is, you know I’m going to check!

 

 

Show All Comments
Wendy Hayden
Photographer, Home Stager, ePRO - Richmond, VA
Chesterfield, Richmond & Powahatan

I love the statistics page on activerain.  I was blogging for a while and not getting a lot of comments.  Then one day I discovered the stats and realized how many people were reading, even if they weren't commenting.  Really motivates you to keep doing it!  Good luck on your 1000!

Wendy Neugent

www.SoldHomeStaging.com

www.ChesterfieldDreamHomes.com

www.MidlothianHomes4Sale.com

 

Jun 08, 2010 02:10 PM
R. Michael Brown
R. Michael Brown LLC Digital Marketing & Public Relations - Lake Placid, FL
Communication that increases sales!

Thanks Wendy.  It took 6 minutes, 37 seconds to get that 1 profile view after my post.  Were you the one?  Not a bad response time.  How many realtors would get a sale if they answered a weblead that fast?

Jun 08, 2010 02:14 PM
R. Michael Brown
R. Michael Brown LLC Digital Marketing & Public Relations - Lake Placid, FL
Communication that increases sales!

At exactly 10 minutes from post, I'm at 1002 profile views.  See how this works?  Now, the real test results will be, how many ask for a free quote to help them with marketing and PR. That's the most important measure.  Live marketing in action!  You can do this on Facebook, LinkedIn, Twitter, other sites.  Try it out!

Jun 08, 2010 02:18 PM
Valerie Black
Trust Realty Group - Gardnerville, NV

Something sort of comforting about the absolute integrity of numbers......I appreciate seeing your stats and encourage all of us to know the numbers in our market and to use what works with those numbers in mind.

Jun 08, 2010 03:12 PM
R. Michael Brown
R. Michael Brown LLC Digital Marketing & Public Relations - Lake Placid, FL
Communication that increases sales!

Valerie:  Thanks for your comment.  There is more than comfort!  There's profit!  When I first took over a new home builder as marketing director, they were in 165 marketing channels. I put a measurement program in place and only started using the channels that provided results.  Got the number down to 60 channels, and moved most of them to the Internet, saved $3 million in advertising the first year, and went from 1,100 home sales to 1,500 home sales. They were spending $5,000 - $7,000 per home in marketing expense when I first arrived. I worked at the math and worked at it and within 2 years got the number down to $1,200 per home.  Math counts.

Jun 08, 2010 03:25 PM
Wendy Hayden
Photographer, Home Stager, ePRO - Richmond, VA
Chesterfield, Richmond & Powahatan

I try and respond to my leads as fast as I do to Activerain!

Jun 09, 2010 03:57 AM
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