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I'm not an interior decorator by any means, nor do I claim to be.  And I'm not a professional home stager, but I see a lot of value in the work that stagers do, and I plan on taking the ASP course when it is offered locally again in the Fall.

However, there are certain basic things that I tell clients:

  1. clean up the clutter
  2. touch up your paint job
  3. put away items that are very personal
  4. and keep colors neutral, or at least tasteful

On touring some homes today in my local area in a wonderful subdivision in Alexandria, Virginia called Cameron Station, I came upon the following:

 Now, don't get me wrong -- I'm sure that there is someone out there who just loves burgundy carpet...

However, this is brand new carpet.  The sellers obviously went through the expense of installing brand new carpet to ready their property for sale.  I think you would agree that it is hard to look beyond this BOLD carpet color when viewing this photo.  The entire home had this color carpeting, including as you can see in this photo, the stairs to the loft.

Despite being very competitively priced for the neighborhood, this particular property has now been on the market for 2 months.  Sales in Cameron Station in July 2007 averaged only 35 days on the market.  And this home is priced $30,000 below a comparable home on the same block!

I think that this burgundy carpet is definitely playing a role.

WHAT DO YOU THINK? 

 

30 Comments on Why Not Go Neutral? Bold Color Carpet Can Hurt Your Sale

Personally I wish the carpet seller's would hide those colored carpets.  I agree TOTALLY!!!

08/08/2007 08:10 PM by Marchel Peterson Spring TX Real Estate E-Pro ABR (Results Realty)


Brian, You are, of course, correct. The thing is -- it does make us feel sorry for the family who perhaps listed their property without the benefit of having a home stager help them make correct choices for preparing the home for sale. Perhaps DIY is overrated.

08/08/2007 08:19 PM by Yvonne Root Northern Arizona Home Stager (rooms b.y. root)


Yikes! I showed a great house once with wall to wall teal green carpet from top to bottom. After dropping the price several times and offering a carpet allowance, the sellers finally go tht epicture and forked out for new carpet. Good luck.

08/08/2007 08:20 PM by Chrissy Harrison (ERA Tradewind Real Estate)


Brian: I actually see two problems:

1. The carpet-way too bold and specific. This is a prolem with some homeowners when someone tells them to replace the carpet before their house goes on the market. They did what they were told but without direction on making thier home marketable!

2. The property is empty! Proper staging can help to take the focus off of the carpet (although it will still be an issue). The carpet will not be the focal point that it is now! Even without the carpet only 10% of buyers can picture themselves living in a home that is shown empty...

My recommendation  to the seller would be to hire a stager and/or replace the carpet. Won't cost $30K to do these things so they will be making money.

08/08/2007 08:20 PM by Cheri Dueker -Transitional Designs, LLC Home Staging St Louis (Transitional Designs, LLC)


Marchel:  At least the people in the carpet store or carpet department of Home Depot or wherever should be smart enough and trained to ask if the carpet customer is going to be staying in the home or they are preparing for sale and then they should recommend accordingly.

Yvonne: Makes me feel sorry too!  Thank goodness this is not my listing.

Chrissy:  Funny thing is that the remarks on MLS actually feature the following statement "New Upgraded Carpet and Padding" -- why point it out?

Cheri:  Thanks for your comments.  I absolutely agree.  Some staging and better carpet could make this place sell quickly. 

08/08/2007 08:26 PM by Brian Block -- Northern Virginia & D.C. Real Estate (RE/MAX Allegiance)


I would say hire the stager first.  The right decor would make that carpet look great.  It isn't my first choice, ok, it isn't my choice at all, but I think it could be made to look good. 

The question is would buyers object if they saw a great looking room with that carpet. 

08/08/2007 08:35 PM by Lane Bailey - REALTOR & Car Guy (Diamond Dwellings Realty)


Brian,  What a shame, for these clients.  The carpet definitely stands out, and with nothing in this house to help deflect so much attention it must be difficult for people to see the potential.

Definitely not worth pointing out in the feature sheet, as the future buyer will probably want to replace it.

I would only spend money staging with furniture after the carpet was changed.   

08/08/2007 08:36 PM by Joelle Green, Joelle & Company Designs - Home Staging (White Rock/South Surrey, BC)


Lane:  I think if buyers saw a great looking room with the carpet they could get by the carpet.

Joelle:  I agree. That carpet just has to go! 

08/08/2007 08:52 PM by Brian Block -- Northern Virginia & D.C. Real Estate (RE/MAX Allegiance)


Yikes! It is a shame they did not consult a stager first because it appears they were well intended.  Let me just say it is better than the brand new kelly green carpet a seller installed in a new listing I saw recently!

08/08/2007 08:54 PM by Diana Corcoran - Rhinebeck Real Estate (Paul Hallenbeck Real Estate)


Well how about bright green carpet?

 

haha

Here is the after that breaks up the green and makes it less distracting...


08/08/2007 11:58 PM by Cindy Lin @ Staged4more, ASPM, IAHSP,IRIS, CSP (Staged4more Home Staging & Redesigns)


Brian, here's my take on the carpet: 

  • the person purchasing the carpet was color blind and the carpet sales person knew it or
                                                        
  • he got a great deal from his wife's cousin whose son is married to a remnant carpet dealer or
  • his mother has this exact same carpet throughout her house - yes even in the bathroom or
  • they actually like it

Seriously, I think Cindy has the right idea.  Cover up as much as possible.  Are you going to show this home again?  What will you tell your clients about the carpet?  Betty



 

 

08/09/2007 12:34 AM by Betty Haney (Haney Consulting)


Wow what a timely Blog.  My very good friend and co worker has a listing-now she had an exact listing in the same building where she received multiple offers and sold that one in 3 days-her new listing how ever is not doing so well.  She thinks it may be the carpet which is a bold blue-very pretty but bold.  It just might be the carpet.

08/09/2007 02:05 AM by Penny Florence (Keller Williams-Salt Lake City)


You can get away with a lot when you have zero competition and 4 or 5 buyers for every listing, but those days are over! Now anything can be a deal breaker. Getting the input of a staging professional at the very beginning is crucial.  

08/09/2007 02:25 AM by Susan Peters - Seattle Realtor/Staging Specialist (Re/Max Mutual Realty)


Diana: Yikes is right!  Green might be worse.

Cindy:  Great before and after photos.  Hardly notice the carpet in the 2nd shot.  Good job!

Betty:  Very funny comment.  I don't plan on showing this home again.

Penny:  Bold blue is probably not a good color choice either.

Susan:  Very very true.

08/09/2007 07:02 AM by Brian Block -- Northern Virginia & D.C. Real Estate (RE/MAX Allegiance)


Guess we've all been up against this.  You hate to even mention it when it is brand new, but "that's why we get the BIG bucks!"  LOL  Seriously, I think we have to suggest replacing it or we aren't doing our job (and they won't know better next time!)  As evidenced by the picture of the teal carpet, staging definitely helps even if they refuse to change it.

Kim Dillon, Creative Eye Home Staging

08/09/2007 09:11 AM by Kim Dillon (Creative Eye Home Staging)


Kim:  Thanks for your comment.  As an agent, we just pray that we catch the clients before they make these big mistakes.

08/09/2007 10:24 AM by Brian Block -- Northern Virginia & D.C. Real Estate (RE/MAX Allegiance)


And offering a carpet allowance does not help people. Just spend the money and get rid of the carpet

08/14/2007 12:19 AM by Todd Clark (Realtor), GRI (Washington Co, Beaverton Oregon) (Kastings & Associates, Beaverton Oregon Real Estate)


Todd:  I agree.  The carpet allowance really does not help, because it gives them a credit off the price, but no extra cash in the buyer's pocket to pay for a new carpet.

08/14/2007 06:46 AM by Brian Block -- Northern Virginia & D.C. Real Estate (RE/MAX Allegiance)


Hi, Brian! I absolutely agree! Look at the staging photos below of a home that I staged.

       

Neutral is best..and you can punch out colours in pillows and throws!

Julia

08/14/2007 08:08 AM by Julia Fedak (Platinum Home Staging Design)


Julia:  Thanks for stopping by.  Great job on the room in the photos.  I agree with your comment -- accessorize the room.  Just like with a clothing wardrobe -- it's better to have a conservative suit and a colorful tie, fun cuff links, etc., than to have a crazy suit!

08/14/2007 08:14 AM by Brian Block -- Northern Virginia & D.C. Real Estate (RE/MAX Allegiance)


Julia's photos say it all....good luck with selling Brian!! Re-do the carpets.....and sell faster!

Regards-Kathleen

08/14/2007 08:18 AM by Kathleen Garvey-- Florida Home Staging in Naples Ft. Myers (Enhanced Interiors & Home Staging, LLC)


Kathleen:  Luckily it's not my listing and my buyers have found another place.

08/14/2007 08:20 AM by Brian Block -- Northern Virginia & D.C. Real Estate (RE/MAX Allegiance)


Brian - I had the exact same problem last week.  The client had crazy bright green carpet.  The home has been on the market for 3mo, which is not unusual here.  She is in a condo and there are 67 condos for sale in the same town.  I convinced her to replace the carpet, even though it was brand new.  She was hesitant but I went to my computer and showed her the MLS listing photo and said, What do you see?  She replied - green carpet.  The goal in showing a home well is to see a beautiful room, bay window, high ceilings etc.  With the bold carpet buyers just can't see past it.  My client is having hardwood floors installed.  Can't wait to see the difference.  

 

08/14/2007 08:24 AM by Maureen Henry - Rockland Home Staging (www.rocklandhomestaging.com)


Maureen:  Thanks for your comment.  The first thing clients say when they see hardwood floors is "Wow, nice floors"  I replaced our condo's carpet with hardwood floors a few years back and it is such a difference.  By the way, I lived in Rockland County from birth to age 8 when we moved up to Boston.  We lived in New City.

08/14/2007 08:35 AM by Brian Block -- Northern Virginia & D.C. Real Estate (RE/MAX Allegiance)


Many sellers think that just because its their favorite color that everyone will love it!  It just isn't true.

08/14/2007 10:01 AM by David Slavin, ABR, SRES RE/MAX Grand, Katy, TX (RE/MAX Grand)


David:  Some people just have horrible taste in colors.  Or maybe they are color blind?  Either way, get a second opinion, please...

08/15/2007 10:32 PM by Brian Block -- Northern Virginia & D.C. Real Estate (RE/MAX Allegiance)


WOW! Color is good if staged correctly. 

01/23/2008 10:56 AM by Katie Landon Rehoboth REALTORS (Jack Lingo REALTORS)


Home owners should consult with a professional before picking out "bold" carpet.  Sometimes it can work, most of the times is does not.  I recommend that carpets and walls remain neutral and colors be brought in through decor.  It is much easier to change an art piece than the flooring.

The best remedy:  draw attention away from the "elephant" by staging. 

01/23/2008 12:16 PM by Kristina, KFM Staging & Design - A Minnesota Home Staging Company (KFM Staging & Design)


KATIE:  I definitely agree.  Colors can work, but they need some TLC in the staging.

01/23/2008 04:36 PM by Brian Block -- Northern Virginia & D.C. Real Estate (RE/MAX Allegiance)


KRISTINA:  Thanks for your comments.  I couldn't agree more with what you have written.

01/23/2008 04:37 PM by Brian Block -- Northern Virginia & D.C. Real Estate (RE/MAX Allegiance)


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Real Estate Agent: Brian Block  -- Northern Virginia & D.C. Real Estate (RE/MAX Allegiance)
Brian Block -- Northern Virginia & D.C. Real Estate
Alexandria, VA
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