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This post should be titled, "It Was Only A Matter Of Time."

internet advertising by categoryOnline Media Daily is reporting this:
"Spending on Internet advertising will reach $61.98 Billion, and will surpass newspapers to become the nation's leading ad medium in 2011."

This is according to projections by the private equity firm Veronis Suhler Stevenson.

That was destined to happen. It was only a matter of time. What is perhaps more interesting in the report, however, is the consumer move to digital media away from traditional media. For the first time since 1997, there was a per capita decrease in the amount of time people spent with media. This is a result of the YouTube, less is more, phenomenon.

What do you think the fastest growing ad category will be?

That's right. "Blog, Podcast and RSS advertising is projected to reach $1.138 billion by 2011, registering the fastest growth rate."

The entire article from Online Media Daily can be found here: Internet Ad Spending Set To Overtake All Other Media By 2011: VSS

 
Post is included in group: The Hubba Clubba...ROAR!

21 Comments on Internet Ad Spending To Pass All Other Media By 2011

Who has time to read the paper and deposit 50 cents, when its once click away with some annoying advertisement. 

 

Great Post

08/09/2007 01:42 AM by Gary Miljour - Mortgage Lending for Tempe Arizona (Cherry Creek Mortgage Company)


Gary... I picked up a newspaper for the first time in over a year a few weeks ago - because it was outside my hotel room door. 

08/09/2007 01:56 AM by Jeff Turner (Real Estate Shows)


Amazing when you think about it like this and the fact that the 'internet' itself is still FREE, we simply pay a service provider to access it.

myspace layouts, myspace codes, glitter graphics

08/09/2007 01:59 AM by Tampa Real Estate | Florida Relocation | Land | LakeFront Home | Katrina Madewell (Charles Rutenberg Rlty- More than 3,500 agents(813) 235-9889)


Katrina... television used to be free as well, now most of us pay for cable or satellite. It will be very interesting to watch where this leads. 

08/09/2007 02:01 AM by Jeff Turner (Real Estate Shows)


I can find more information from more sources online. Why would I read a paper? If I don't read a paper I am not seeing the ads. No need to advertise to no one! Times are changing and we need to keep up or move out of the way of those that will. I have always tried to stay ahead of the curve.

08/09/2007 02:16 AM by Albuquerque Real Estate | Ashley Drake Gephart (Keller Williams Realty)


Isn't amazing how the internet changed the world. Thanks Al Gore!

08/09/2007 02:36 AM by Alex Bautista ~ Olympia WA Realtor (Hathaway Real Estate Group)


Great post Jeff.  Great information.

08/09/2007 03:20 AM by Jonathan Washburn (ActiveRain Corp)


Jeff another great post.  I can't say I am sad for the newspapers they have been shoveling their views for too long rather than reporting the facts.  I want news not their biased views thanks.  We will have to work hard to stay on top with this medium but I think as the dust settles many of our prospective clients will see the light in doing searches for people specializing in their specific areas.

08/09/2007 03:38 AM by Darrel Quebedeaux (Evergreen Realty & Associates Inc.)


Jonathon... the full article and study has some information you'll want to have in your arsenal.

Darrel... user generated content is hard to ignore. I do think "channels" will form that will add a layer of "credibility" to those who prove themselves to be trusted. It's work today to sort out what is truth and what is make believe when it comes to blog reporting.  

08/09/2007 04:14 AM by Jeff Turner (Real Estate Shows)


I'm told that my hometown newspaper, The Washington Post, is making money on its web site ads, though not with print ads.    This  is probably becoming the case all over the country!

08/09/2007 06:55 AM by Patricia Kennedy (Evers & Company)


SHIFT Happens --when they wanted to tax items on the internet --that was an indicator that it was a growth area.  

08/09/2007 07:51 AM by Aziz Abdur-Raoof,Howard Co. Real Estate Scoop (RE/MAX Rewards)


Thanks Jeff - I rarely advertise in print lately and concentrate all my efforts on the web.  I have bookmarked this and will be using it in my listing presentations to support all the internet presence I create when I list their property.

08/09/2007 09:17 AM by Cathy Tishhouse Royal Oak Real Estate (RE/MAX Showcase Homes)


Missy.. I am as well.

Patricia... it's not too late for newspapers to wake up and understand that their content is what has value.

Aziz... yes it does.

Cathy... take a look at this post by my partner.

Public Ignorance Is Keeping Traditional Realtors In The Game

 

08/09/2007 10:54 AM by Jeff Turner (Real Estate Shows)


great news story today about internet ad spending...

the british govt has been buying ads on social networking sites

they've just pulled their ads off Facebook which uses a random rotater because the gov't's non-partisan ad was showing up on the right-wing party's facebook profile

myspace and bebo have given them assurances that it won't happen on their sites... facebook hasn't...

and... get this... the british gov't is the largest advertising budget in the UK... I guess brand names like Virgin don't need ads?

08/09/2007 10:49 PM by Boca Raton & Lake Worth Florida Real Estate Broker


Thanks again Jeff - I stopped over at your partner's post and left a comment - my first venture in leaving comments outside of Active Rain.

08/09/2007 11:57 PM by Cathy Tishhouse Royal Oak Real Estate (RE/MAX Showcase Homes)


With all these new stats about how fast the internet is growing, it puzzles me to see most real estate professionals don't blogs or don't even read blogs! How fast can you kill your future if you don't get on with the times?

Cheers,

Cindy 

08/11/2007 12:34 PM by Cindy Lin @ Staged4more, ASPM, IAHSP,IRIS, CSP (Staged4more Home Staging & Redesigns)


Jeff, good post.  I laugh at the money getting grabbed from other agents' pockets when I browse through the newspaper classifieds or the local home magazines.  It's really agents advertising to other agents, because I rarely see consumers looking at those publications.  They find me online.

08/11/2007 12:48 PM by Brian Block -- Northern Virginia & D.C. Real Estate (RE/MAX Allegiance)


Hey from the  china Good luck !

08/28/2007 08:24 PM by gmttzy


Jeff,

I too will be utilizing this post on listing presentations with folks that still want to advertise in the local newspapers.  We must focus our resources (both) time and money in areas that are most effective.  Based on these forecasts, and the work I've seen you do as well as the knowledge you possess, I'd have to say that your future is looking very bright!  Of course with a name like Turner, I'd expect nothing less!!

Happy New Year from Toledo, Ohio!   

01/01/2008 12:07 PM by Rick Turner (RE/MAX Executives)


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Real Estate Media: Jeff Turner (Real Estate Shows)
Jeff Turner
Santa Clarita, CA
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Real Estate Shows

Office Phone: (661) 244-5812
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Helping real estate agents grow their relationships, their network and their businesses by effectively using evocative Internet-based services. I am the President and Founder of RealEstateShows.com.

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