Listing a house before staging is like going to a business meeting in your bathrobe and slippers. You need to make a great first impression. Think of it as a beauty pageant where the best one wins — or in the case of a house for sale, the best gets sold.

The first five to 10 days a house is on the market is the time of the most foot traffic between buyers, agents and brokers, so why not show the property at its best?

Sure, staging will help if you wait 30, 60, 90 or more days to help market the house, but the house is no longer a fresh listing.  A house for sale draws most of its potential buyers during the first 10 days on the market.

Ideally, the best time to stage is before the house goes on the market.  That's the typical staging client, the homeowner who is going to sell in the near future and wants to take the time to properly stage the property.  Staging shows on television are not realistic in the sense that proper staging takes time.  Unless you can afford to have a "team" come in and do everything within two days, most people need time. A professional staging consultation gives the instructions to start the staging plan.

The major areas of staging:  Declutter - Edit - Clean

  • Repair and Create an atmosphere to connect the buyer to the home.      Staging Advice For the Home Seller Claudia Jacobs

  • Why should you invest in a house you are moving out of?  Because in this market, you can't afford not to.  If you want to sell for the most money and quickly, it's a matter of spending a few hundred dollars before listing vs. thousands when unaddressed issues become negotiation for a much lower price.  A few repairs, cleaning and editing make up a small price to pay, an amount substantially less than the first price reduction.

    Once a house goes on the market it becomes a product.   Buyers connect to a house on emotion.  Staging helps make that connection.  Once a buyer emotionally connects, the house is SOLD.


    Claudia Jacobs the columnist for Claudia's Corner is the owner of
    Claudia Jacobs Designs, a decorating, redesign and staging business in
    Goshen, New York. Visit www.claudiajacobsdesigns.com or call her at
    845-294-8993.

    • Debra Walsh, GRI, CNE, CHMS, REM | Office (845) 928-8000 | email me
    website www.viewhudsonvalleyhomes.com | search for homes

    If you are Buying, Selling or Relocating to the Hudson Valley area and need help from a professional REALTOR®, I would be happy to assist you! Please visit my Hudson Valley website for property searches and to sign up for free listing alerts and other information.

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    8 Comments on Advice For The Home Seller: Stage It Before You List It

    JUN
    12
    2010
    340,953 Points 17 Featured Posts Called Shot Master

    Hi Debra, it's funny, years ago before staging was the soup du jour we used to call it fluffing. 

    But no matter what you call it the three main issues of concern are always the same as you mentioned.

    Declutter - Edit - Clean
    10:32pm • #1

    "Listing a house before staging is like going to a business meeting in your bathrobe and slippers."

    This is a great analogy!  Great post, thanks.
    10:54pm • #2
    621,171 Points 11 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

    Concise,well written and to the point. This is a blog that I had to re-blog for potential home sellers in Prince George's County MD,Charles County MD,St.Mary's County and DC. Great post Debra.
    10:56pm • #3
    105,859 Points

    Well said Debra.

    My husband would be SOLD on that room alone ... sure is a beautiful space that he could make a "connection" with ;o)

     
    11:56pm • #4
    JUN
    13
    2010
    868,446 Points 5 Featured Posts

    Debra,

    Good points. The best available house in the neighbourhood will sell, then the second best. Staging can move the property to the top of the value list.

    Brian
    11:22am • #5
    271,439 Points 22 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

    Debra....I love your analogy of going to a business meeting in your robe and slippers.  It is so important to make that good first impression and staging can help do that.  Thanks for the tips.

    cosmic cow
    1:27pm • #6
    462,437 Points 2 Featured Posts Outside Blog

    This way the "first" impression will undoubtedly sell it. You have to spend a little to make alot.
    3:22pm • #7
    JUN
    14
    2010
    624,858 Points 11 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

    Thank you for all the comments.  I must say though that the content all came from active rainer Claudia Jacobs.  She is the one with the fabulous word phrases and analogies!

    The room picture did come from me though-Liz, I love it too!
    3:54pm • #8


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    Middletown, NY

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