The vacation rental market has improved this year compared to 2009. "Some companies have reported advanced bookings have increased as much as 60 percent to 80 percent over last season," said Alex Risser, president of the Vacation Rental Managers Association, which manages 150,000 vacation rentals. Increasing demand doesn't mean that potential renters are willing to settle for less than ideal properties. "It's still a tenant market in rentals," says Theresa Smith, director of vacation rentals for Kinlin Grover GMAC's Vacation Rentals on Cape Cod.
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