Many agents will invite a local speaker or celebrity to present a seminar to their sphere of influence a couple of times a year. This is a great opportunity to actually build value for your brand. You can help each of your sphere of influence members by providing valuable information.
You may provide a tax seminar in April or a living trust seminar before the end of the year. In both of these cases you could invite a local business owner to present the information. Potential speakers could be a CPA, an accountant or an attorney. These local experts would no doubt speak for free just for the chance of building their own business. Another great event is to have local celebrities such as political leaders, come in to discuss pertinent issues like zoning changes or tax reform.
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Make A Commitment: I will have local business speak at seminars to provide valuable information and build my brand.