A couple of years ago, I created a feedback survey to try to get more information from buyers' agents after they have shown one of the homes I have listed for sale in the San Antonio area. I wanted to get more out of the agents than the usual "showed well, but buyers still looking."
Many agents still don't send feedback or complete the survey (they click the link and send it back blank, which seems strange). But most of the time, I now receive more detailed feedback than when I used the standard request form supplied by the showing service.
Sellers want to know if there is anything they can do to make their property more appealing to buyers. Sometimes the feedback isn't all that useful. Here are a few examples of responses to my survey:
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3. |
If your client is not interested, what are the reasons? |
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Not sure |
And this one:
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4. |
What would need to change for your client to be interested in this home? |
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remove door to bathroom |
And then this one, which is a bit hard for the seller to remedy:
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3. |
If your client is not interested, what are the reasons? |
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They thought that the neighborhood was a little bit far in from where they need it to be. |
It makes me wonder if it's even worth asking for feedback. If you are a good listing agent, you will have already told your seller what they can do to improve the chances of selling quickly. The feedback just helps build your case, if need be.
I've never received any feedback that came as a complete surprise to me or the seller. And even if the seller corrects the issue, the buyers have moved on, and they probably won't come back.
What do you think? Is it time to retire feedback? Or do you find it helpful? After all, the best feedback is an offer to purchase.
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