14% Co-Op Commission! And you don't love being an agent in Las Vegas??

One of Las Vegas' biggest homebuilders sent me this email below today. 

They are offering 14% co-op commissions on all homes in 14 communities, in the best areas of the city, so long as you go to contract before August 30.

Now, I hate to advertise this for them but it makes me want to take a few weeks off of the lending business and start taking everyone I know down to one of these communities.

If this trend continues, how could not love being an agent in Las Vegas? 

Be careful to read the fine print at the bottom.  There is always fine print, isnt there?  Just a quick footnote to this.  This kind of commission poses a real problem to many lenders.  So, if you do take a client down there and he wants to buy make sure you disclose this to the lender when you do your pre-qualifying.

Sell an $800,000 home, make a $112,000 commission.  Not too shabby.

woodside homes flyer

 
This post has been included in Nevada Information Clark County, NV Information

6 Comments on 14% Co-Op Commission! And you don't love being an agent in Las Vegas??

Cha-Ching. You have to like the small print....."Full Price Offer". In today's market, how many people are going to offer full price?

08/09/2007 11:16 PM by Brad Snyder (Sierra Vista Realty)


This is another of those misleading ads that makes people so distrust this industry. Thousands of perfect and proper transactions and they, the  public think they are being over charged by the fees being paid when they see these things. And who could blame them for that.  

08/09/2007 11:20 PM by San Diego Real Estate Voice authored by William Johnson GRI CRS e-PRO (RE/MAX Associates)


It will be interesting to see how the lenders view this.  If it were I, I wouldn't make the loan.

If you are the lender's appraiser and you are doing your comps, it seems to me that an adjustment has to be made for this additional 8% expense that is not parallel to the other sales.  That makes your $400,000 totally comparable home appraise out at $368,000.  Now the lender is getting ready to be asked by the borrower to loan a good portion of that $32,000 over-appraisal.  Naw, I wouldn't do it.

And in Texas, if I interpret our laws correctly, we as agents would be obligated to advise our buying client that we would make more than twice as much money if they bought one of these homes rather than the normal ones.  If you're in Las Vegas, at the least I think most of us Realtors would agree that you are ethically obligated to divulge this to your client.  That dog will bite.

08/09/2007 11:21 PM by BILL CHERRY (BILL CHERRY, REALTORS - DALLAS)


Brad--- The fine print always gets you!

William-- Great ad to catch your attention designed by the marketing department.  We'll have to see how effective it is.   I am sure there are a lot of people talking about it like us tonight.

Bill--- No question.   Most lenders are going to be very careful of this.  I think at the end of the day, the 14% on one side will never come to fruition.  Most agents are still going to negotiate sales price, while others are going to combine it with a split of closing costs, discount points, or some other incentive for the buyer.  Once again, that will face a bit of lender scrutiny.

08/10/2007 12:41 AM by Aaron Gordon, Home Loan Consultant, Las Vegas, NV (Home Loan Consultant)


I always find these offers interesting.  I mean, if I had a buyer for an $800,000 home looking in that area, wouldn't I show the home anyway?  In our area builders are starting to offer 3.5 and 4% commissions or plasma TV's, etc.  Anything to get the home shown.  But honestly, if I've got a buyer for your home, I'm going to show it regardless of the incentive.

08/10/2007 12:45 AM by John Hurlbut (John L. Scott - Puyallup)


...not to mention the conflict of interest this creates when it comes to upholding a fiduciary relationship with your buyer, to whom you promised the best possible price!

If I were a buyer who bought an $800k home, only to find out that the commission was over $100,000, I would FLIP.  And as a buyer's agent, I couldn't live with myself knowing that the builder could've just dropped the price to $720k and given a normal, fair commission to an agent. (the problem with that: the previous buyers would revolt when they find out their home is worth only 85-90% of what they paid for it, just like what has happened in some communities here in Florida!)

 

08/12/2007 01:42 PM by Dan Norton -- Florida Foreclosures & REO/Bank-Owned Real Estate Properties (Trent Realty)


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Loan Officer: Aaron Gordon, Home Loan Consultant, Las Vegas, NV (Home Loan Consultant)
Aaron Gordon, Home Loan Consultant, Las Vegas, NV
Las Vegas, NV
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