Groups are smaller communities within the larger ActiveRain. Join groups created by others. or start your own and
get others to join
This is the place to view the past and present contests put on by ActiveRain and its members. Everyone can join the
group and help encourage each other. Current contest will be highlighted posts so it's easy for you all to see. Let it
Curious as to what others in your profession think about a certain product or tool?
AR's community takes the time to leave honest and transparent reviews of their experiences
so you can be a bit wiser about your purchase.
Broken down by categories and subcategories for easy finds
Get an unfiltered look at what real users are saying
Leave a review yourself for others to benefit from
Add new products as you use them and gain points for doing so
ActiveRain University (ARU) provides free on-line training. We coach, consult and support real estate professionals about real estate trends, technology and social media.
ARU Calendar provides class types and registration links
Watch short tutorials on updating your photo, inserting a hyperlink and much more
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Find answers to most FAQ's
Whatever it is you're into and wherever you are, AR surely has a group for you to join.
Brand, off the wall, specific subject matters…whatever it is you're looking for.
Each time you write a post you can syndicate your post to 5 groups.
And if by chance you don't find what you're looking for, start a new group today!
Get your content in front of more eyes
Search by location or type
Feel free to start your own group
Find some that are close to home and close to heart
Each month AR runs numerous contests as a way for our members to engage in activities
that will boost their business and increase their visibility in the community and beyond.
Earn points by partaking in these contest and climb the leaderboard
Do what's good for you and your business by participating
If you have an idea for a contest, just let us know
Stay motivated and on track with new contests popping up each month
Ask a Real Estate Question
Here's another avenue for you to build relationships with others. Share your expertise with someone searching for answers.
Play the teacher role and help someone out today
Your Homepage will alert you of new questions in your state
A wonderful way to open a door to a possible new client
Ask a question yourself to get help
These state pages or hyper-local pages provide content directly related to a specific geographical location.
State, County, City and Neighborhood pages make it easy for consumers to find what they're looking for.
Post your listings, school information, local events, market reports and more
Consumers peruse these pages for information
Farm your niche market and cover all the happenings in your neighborhood
"Be who you are and say what you feel because those who mind don't matter and those who matter don't mind." ~ Dr. Seuss
In April, I did a teleseminar called "Don't Be Dorky, Be YOU!" which was about how to write interesting, relevant and non-cheesy content for your self-promotional material. During that seminar, I talked about the wisdom of being "transparent" to your audience; specifically, whether or not you should you share your personal beliefs and interests with your audience if those beliefs are at all controversial or subject to debate.
I used the rather obvious examples of *religion and politics. If you are a person of faith, should you make that clear in your personal marketing (whether that's your blog, your Facebook page, your website, your personal brochure and/or your SOI communications)? If you have strong political leanings, is it appropriate to publicly share those from time to time when current events seem to call for it?
During the seminar, I said yes - it is appropriate, within reason. I explained that even though you take the risk of alienating some of your audience, you also maximize the chances that your candor will attract like-minded people with whom you will probably enjoy working. And even if someone doesn't agree wholeheartedly with your opinion, you'll still stand out among the crowd as simply being more interesting than most of your competition who is determined to play it safe and hang out in the middle of the aisle.
Brilliant stuff, Jennifer, if she does say so herself.
Well, last week, I had the opportunity to put my money where my mouth was. I sent out an email to my entire **mailing list, and, without giving it much thought, referenced a recent controversial blog I'd written.
Well, sorta oops. The responses poured in, literally hundreds of them within a few hours. The majority of responses were supportive, even effusive. Neato.
But some were... shall we say... less so.
A handful of my (now former) readers blasted me for my opinion, and a percentage promptly unsubscribed from my mailing list and my Active Rain blog.
At first, I was shaken. I was hurt. I was mad at myself for carelessly risking the support of my readership. I berated myself for hours for being so stupid as to be that transparent with my precious mailing list. I didn't sleep much that night.
But somewhere in the middle of that sleepless night, I had an epiphany. While my transparency did indeed alienate a portion of my audience, it also solidified the support of a much larger portion of that audience, and also attracted dozens of new readers into my world.
I must confess that in my initial moments of panic, I considered apologizing, backing off my stance and returning to the middle of the aisle where it's much safer. But I didn't and I'm at peace with that decision.
Are you considering being more transparent in your self-promotion? If so, good for you! But be warned that it may take the wind out of your sails the first few times (actually, every time) someone nastily asks to be removed from your mailing list, and you may very well lose audience members. But be assured that there IS a loyal and supportive audience for your viewpoint (unless it's really wacky or creepy, LOL); one that will love you even more once they've discovered your common ground!
*See Post #44 for other, less-divisive examples of opportunities to be "transparent."
** If you'd like to join my mailing list so you can receive my sometimes-not-thought-all-the-way-through ramblings, just do that on my home page www.sellwithsoul.com.
Disclaimer: ActiveRain Corp. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them make an informed decision when buying or selling a house. ActiveRain Corp. takes no responsibility for the content in these profiles, that are written by the members of this community.