Imagine if your website did more than just track traffic. Imagine if it allowed you to immediately see visitor responses.
Imagine if everyone could ask their questions directly on your site, and from there you could instantly find out who they are, where they live, and what they do.
Imagine if your website could link up with an unlimited number of neighborhood businesses, allowing you to easily cross-promote and mingle among your shared clientele.
Imagine if your website gave you the resources to reach out to the friends, family, and neighbors of your sphere of influence and expanding clientele.
Sound ahead of its time? You might be surprised to find it is already here.
The Facebook Fan Page is doing wonders for building the businesses of agents nationwide, if they are using it to its full potential.
Consider your Facebook page as the social sibling to your website. They aren’t in competition with one another, they are just different.
Appreciate the differences that Facebook has to offer, and you will benefit from it greatly!
Some agents set u
p a fan page and use it purely for the purpose of driving traffic directly to their website. Once users visit the faux-page, they are greeted by a link rather than a friendly and interactive wall.
Avoid this mistake! Facebook users, and the kind you want to attract, are not going to bite.
Users are on Facebook because they like Facebook. Fan pages that don’t function as an interactive page will be disregarded, considered “spammy,” or worse.
Include links to your website on the page, but don’t run the risk of irritating your visitors by only asking them to leave ‘The Book’. Your Facebook page has to provide some sort of incentive, irresistible offer or motivation for them to want to visit your website. If your fan page is full of stand-alone links to your website, you haven’t given anyone reason to be interested in your website. Consider Facebook your first impression, for many, it is.
Do you have a blog or a newsletter on your website? (If not, you should!) You might find you’ll get more “bites” by posting it creatively directly on Facebook, rather than a quick (and sales-pitchy!) “Check Out My Newsletter on My Website” post. Visitors are far more likely to "like" or comment on your page than they are to go to your website and submit their email address to receive your newsletter. If they like what you’re posting, they'll "like" (become a fan) of your page, and that is much more accessible to them because once again, THEY LIKE FACEBOOK!
The valuable lesson here, embrace the Facebook page for what it is. More than a vessel to your website, this interactive experience gives you a face-to-face with your potential clients and leads...
What would you do: Shake their hand and say hello, or give them a web address and walk away?
Have a great day!
Erica (Parpan) Lawrence
Operations Manager
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