In today’s market, home sellers need to compete to sell their home for the best price. Depending on the market price of the home, the potential to increase the value of a staged home can be from $10,000 to $50,000. Keep in mind your home is one of many homes for sale and it must be presented to the buyer in a manner that highlights its benefits and strong points. When placing a home for sale it becomes a product. Corporations compete by correctly “pricing,” “marketing,” and “branding” their product to entice the customer to purchase their product over the competition. Selling your home is no different. Your real estate agent is the expert in pricing and marketing the home. They accomplish this by describing the positive features of the home and by having great photographs on the MLS in order to generate the buyer interest. Your Home Stager is the expert that evaluates all living spaces and stages the home stand out from the competition. The “Wow” factor markets and brands the property for a quick sale. It makes the home stand out from the competition. Hire a home stager to give you the competitive edge to sell the home smarter, faster and for the best price.
Definitions related to Home Staging:
Pricing is the process of determining what a company will receive in exchange for its products. Pricing factors to be considered in home staging are selling costs, competition, market condition, and quality of the product.
Marketing is the process by which the Realtor® determines what features may be of interest to the potential buyer, and the strategy to communicate those features to get the home sold.
Branding in reference to home selling is a design intended to differentiate one home from the other homes in the market area.
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