Blog Visitor Statistics - Don't Drink The Kool-Aid
At Bloggers Connect 2007, a woman from the audience during the panel I spoke on (Show Me The Leads) asked a great question. A question that I hear everyday. A question that I know every new and soon to be blogger is asking: “How many hits should I expect to get to my blog?”
I was surprised to hear the answer by one of the panelists:
“After a couple of months, you should be getting a couple of thousand a day.”
As far as I know, based on most statistic metric counters, there are only a handful of blogs in the real estate blogosphere that can boast that they are generating visits in the thousands per day.
Statements like these are reckless and misleading.
There is a need for a common measure of traffic to a website, and that measure should be that of the “unique visitor”. Where the (ahem) confusion lies is in the distinction of the following:
Visits – The instance of someone coming to your site.
Hits – The instance of anything visiting your site.
Page Views – The instance of someone clicking on a page in your site.
Impressions – The instance of your site appearing in a search result.
Unique Visits – The instance of someone coming to your site once, in a limited time frame.
Because all of the above represent some sort of traffic measure to your site, the answer to the question above can be leveraged by using any of them. However, the question that the novice in the audience was hoping to have answered was “How many people can I expect to visit my blog?” We all knew exactly what she was asking.
Let me show you an example:
Head on over to Real Estate Tomato to read the rest of this compelling article:
Real Estate Blog Traffic, How Many Hits Should I Expect ?