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What you need to know to sell to Generation "Y"

By JoAnn Dickinson Homes, Inc.

Real Estate Broker/Owner with JoAnn Dickinson Homes, Inc. BRE#01386182

June 21, 2010 09:56 AM

What you need to know to sell to Generation "Y"

Generation "y" consists of about 70 million plus potential home buyers and are in a class unto themselves. Generation "y" also know as the millennium generation, generation next or the net generation is made up of folks born around 1976 to 2000.

Some useful information to help bridge the generation gap and what this group of prospective home buyers expect when house hunting. ..

They are technologically sophisticated
Concerned about the environment
Value social connections
They are independently minded
They loath the hard sell

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Ann-Marie Clements

Candidate for an Ed.D. in Educational Leadership - Saint John, NB

Ed.D. candidate, Innovative Proactive Principa

Hi Charlie & JoAnn, This is the group I have the best results with!!! They are computer savvy, have Bachelors degrees or are skilled workers fresh out of school, have a job and aren't too scared to get what they want. As my children & spouse indicated, since I'm a "Hip" Realtor (ex-educator), they love to work with me, since I'm also computer savvy and know how to listen and give them results... ;>))

Jun 21, 2010 10:00 AM

Kellie Morrissey

Keller Williams Realty Success LLC - Littleton, CO

CO Realtor CRS, GRI, CDPE

We call this group the carpal tunnel generation. They know computers and we have seen stats that 99.8% of these buyers and sellers start their search in the internet and come very prepared and educated.

Kellie

Jun 21, 2010 10:05 AM

Kat DeLong

Realty ONE Group Mountain Desert - Prescott, AZ

REALTOR

Amen to this post! We are dealing with the X & Y Gen's... and we better be on top of our game.

Jun 21, 2010 10:23 AM

JoAnn Dickinson Homes, Inc.

JoAnn Dickinson Homes, Inc. - Huntington Beach, CA

Selling homes throughout Orange County, CA

Kellie, yep you are correct! Today's buyers and sellers are stalking agents online for as much as 18 months before they will feel comfortable enough to do business with an agent.

Kat , yes TEXT, TWEET, FACEBOOK, BLOG IF you're not doing all of the above and you want to tap into one of the most important generations that will be buying in 2010, then you'd better get to it!

Ann Marie, Congratulations on getting great results from this demographic!

Jun 21, 2010 10:46 AM

What you need to know to sell to Generation "Y"

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