I don't know about you, but I don't read the door drop fliers that land on my front door step. Not unless I need a gardener or a new service of some kind. But would I use it to find a Realtor? No! So I've always seen them as a necessary evil for the neighborhood farm, and rarely done them. I'm sure I've missed opportunities by this, but not completely sure.

I've been revamping my business this month. Everything from a new website to hiring a new team member and really tackling a geographical farm. So the door drop was a must. I was dreading it!

After playing around with variations on fliers we've all seen.....neighborhood comps, recent solds, my lovely picture with a perfect house next to me....I got a great idea! I wrote a letter to the home owner! I wondered what a potential buyer or seller would want to know about a Realtor, and I addressed it in a letter.

My flyer was printed in a pretty, bold red and had a simple letter in the middle. I used my website repeating over and over around the edges as a border and here is my letter:

Dear Potential Buyer or Seller,

I know that you get fliers dropped on your doorstep all the time, and yes, this is another one. I am a local Realtor who would like you to consider me for your Real Estate Professional when you decide to buy or sell real estate. I've thought about what I would like to know if I were looking for a Realtor, and would like to give you some reasons to use me:

1) I am honest
2) I have a strong work ethic
3) I am VERY GOOD at what I do
4) I will represent YOUR interests.....even if that means walking away from a transaction
5) I will always answer your questions/concerns
6) I do not disappear when escrow opens
7) I do not disappear when escrow closes....If we need to close an escrow, I will be there to help with the details
8) I will call/email you back
9) I will be on top of the issues of our transaction
10) I will be there to handle any/all problems
11) I am very good at problem solving
12) I will tell you the truth...not just what you want to hear
13) I will take responsibility for my mistakes
14) I have excellent follow-through
15) I am a professional, I will treat you and everyone involved with professionalism

I have a website which will allow you to search for MLS listings and check values for your home, and I'd be happy to address any personalized questions you might have.

www.great-western-realty.com

I want your business and will do what it takes to earn it! I can promise that you will feel well represented if you decide to use me as your Realtor.

Please contact me and let's talk about what I can do for you!

Karen

This letter was dropped at 100 homes 3 days ago. I have gotten 4 phone calls and over a dozen website registrations for people searching in this neighborhood. Not a bad return for an honest, straight forward approach.

I'm really happy with this! So I guess door knocking is in my future.

 

 

 

KAREN FIDDLER
Dre no. 01494165
Broker/Associate
HÔM SOTHEBY'S INTERNATIONAL REALTY
M 949.510.2395
Karen@SothebysRealtySoCal.com
HÔM SOTHEBY'S logo

 

Notice: This e-mail message, together with any attachments, contains information that may be confidential proprietary copyrighted and/or legally privileged, and is intended solely for the use of the individual or entity named on this message. If you are not the intended recipient, and have received this message in error, please immediately return this by e-mail and then delete it.

 

 

www.SearchForOrangeCountyHomes.com

Serving all of Orange County, California Real Estate!
Buyer's Agents, Listing Agents, Short Sales, REOs, Equity Sales, Investors

SEARCH THE MLS HERE

Orange County Home Search 
Orange County Foreclosures
Orange County Short Sales
Buyer Information
Seller FAQs
Contact Us With Your Questions

 

 
Post is included in group: Almost Anything Goes
Post is included in group: Be The Best In Your Field
Post is included in group: Club Chaos
Post is included in group: Realtors®
Post is included in group: BananaTude

159 Comments on Finally!!! I Found A Door Drop Flier That Worked!

20 Most Recent Comments Displayed Show All

JUN
28
2010
621,749 Points 11 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Love it! Love it! Love it! Karen can I borrow what you used in your door flier? After seeing your results so far,I want to give this a try again. Great post.
9:02pm • #141
123,043 Points Called Shot Master

Great Post Karen!  Thanks for sharing what is working for you!

I'll try it here in Winnipeg, Manitoba, Canada, so your idea is now going GLOBAL!

All the Best!

Harry
9:38pm • #142
1 Featured Post

Great job not giving up on a marketing tactic just because (assuming here) you heard from tons of other agents how it doesn't work.  Testing your material and tracking your results gave you (and any agent reading this post) some very valuable information.  Props to you for doing your homework :)
9:43pm • #143
311,248 Points 33 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Are you sure it isn't just that you put your picture on the door hanger and then delivered it on Fraternity row?

Great work and terrific response.
10:53pm • #144
JUN
29
2010

Karen,

I am a believer of direct marketing and have been using it in my practice and have gotten good results, however not as great as yours have been.  I believe that your letter works because your are very transparent in your writing...you are very honest, sincere and you have captured the essence of what Realtor you would want to have representing you if you were the client.  I absolutely love your letter! I would also like to use it since we will not be competing.  Thank you very much for sharing!

By the way, you said that you have used a glossy paper, did you print it using a laser printer?  Sometimes a laser printer does not work well on glossy paper.  How heavy is the paper (lb-wise)?

Again, thanks!

 
Glena Dee
9:37am • #145
851,625 Points 183 Featured Posts Attended Rain Camp Called Shot Master

Glen....you are too sweet ;)

Glena....I used a printer, so they handled it for me and it was a semi-gloss type heavy paper.
9:54am • #146
763,389 Points 107 Featured Posts Outside Blog Called Shot Master

Karen, I am re-vamping some of my marketing and love this approach.  I may try this with a few modifications.  Thanks for allowing us to use this.
9:59am • #147
JUL
08
2010

Hi Karen, thanks for allowing everyone to use this letter. I've just printing up 200 copies and I'm eager to hit the doorsteps in my farm area and try it out. I will let you know my results!
1:17pm • #148
JUL
09
2010
1 Featured Post

Hi Karen. This is just excellent! Thanks so much for posting your letter. I've been planning or beginning a door knocking regime but have been struggling with what to leave when I don't get an answer — and for when I do for that matter. I don't like the "loud" flyer approach and, as a homeowner myself, have a pretty good idea where they end up anyway. The letter to the homeowner is a great approach! Thanks again for sharing.

Continued success to you Karen.
9:17am • #149
JUL
16
2010

Hi Karen--Thanks for your wonderful post. I have been a "door dropper" in my neighborhood for years. Usually a notepad with some kind of newsletter inserted. I've built a successful business around it. However, lately I have had some kind of writer's block and unable to come up with anything. I have never really done a letter like this. Thanks for the idea. Brilliant.
Buki Burke
12:19pm • #150

Hi Karen--Thanks for your wonderful post. I have been a "door dropper" in my neighborhood for years. Usually a notepad with some kind of newsletter inserted. I've built a successful business around it. However, lately I have had some kind of writer's block and unable to come up with anything. I have never really done a letter like this. Thanks for the idea. Brilliant.
Buki Burke
12:19pm • #151
AUG
14
2010
1 Featured Post Attended Rain Camp

You know...people respond the best when you're honest. It's obvious that people love honesty.
12:06pm • #152
AUG
16
2010

Fabulous results and very encouraging!  I've never farmed before, but have been considering doing a few neighborhoods around me.  Love your honest and straight forward approach.  I know if I were a potential client those would be my concerns.  Great job!
5:11pm • #153
SEP
15
2010

Karen, I found this post the other day and I tweaked your flier a little and mailing it to NOD's. Congrats on your success.
11:51pm • #154
SEP
24
2010

I like straighforward messages, that would appeal to me as a buyer/seller. Thanks for the reminder to skip the hype and just lay out the truth.
1:14pm • #155
NOV
21
2010
1 Featured Post

Hi Karen.  Thank you so much for sharing your letter and congratulations on the results you received.  I've been doing flyers, door hangers, you name it, with no results.  You've encouraged me to keep trying.  Thank you.
4:10pm • #156
MAR
16
2011
105,055 Points Outside Blog Attended Rain Camp

Karen,

What a great idea. I hope you continue to get such good results.
12:08am • #157
JUN
22
 I just started door knocking and being new to real estate I was dreading it. I have not been able to knock on a whole lot of doors but it's getting easier. That's a great idea. I tried the newsletter approach but why not just be honest and to the point. Did you put these letters in envelopes? Or just in the door jam without an envelope?
11:52am • #158
851,625 Points 183 Featured Posts Attended Rain Camp Called Shot Master

Hi Pedro....no, I just printed on high quality gloss card and leave at the door.
1:11pm • #159
JAN
24

Karen,

 

Thanks for the idea.  I am going out on Saturday and have been trying to come up with a drop-off and will give this a try.
11:50am • #160

20 Most Recent Comments Displayed Show All

Login or register to leave a comment
 
A Southern California Coastal agent's perspective on real estate and other things that interest me!

Author Bio: Karen Fiddler has been a Realtor for...



Listings

Links

Archives

RSS 2.0 Feed for this blog