Just call us 'RE/MAX'

New Name: Just Call Us 'RE/MAX' By Deborah Ball Kearns, RE/MAX Times Online Associate Editor "RE/MAX International, Inc." has shortened its name to "RE/MAX, LLC." The company is known as simply RE/MAX. RE/MAX, with offices in more than 75 countries worldwide, recently transitioned from being an incorporated company to a limited-liability company. In the process, RE/MAX executives decided to shorten the name. "We're a brand leader and people around the world know us very well," says RE/MAX CEO Margaret Kelly. "Just like Nike or Starbucks, RE/MAX stands on its own." The name change, Kelly adds, gives the RE/MAX organization an even stronger foothold and a competitive edge for worldwide growth and expansion. With a highly visible International Development department, "RE/MAX" in the shortened form eliminates confusion when Affiliates are referring to the RE/MAX parent company versus the RE/MAX International Development department. The headquarters building in Denver, formerly known as "RE/MAX International Headquarters," is now "RE/MAX World Headquarters." © 2010 RE/MAX, LLC. RE/MAX Affiliates may share this article, provided they do not charge for it and this notice is included. All other rights reserved. Posted 6/21/10