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Yes, Virginia...It is time to STOP VAR's Commonwealth magazine!!!

By
Property Manager with Gibson Management Group, Ltd.

This appeared in my e-mail inbox today.....Important correction to new laws article and poster in Commonwealth magazine There's an error in the materials about Virginia's new real estate laws in the May/June 2010 Commonwealth magazine. It might seem...

This is NOT the first time this has happened.....and it SHOULD be the LAST Time.  I think it is time that VAR stops it's monthly publication and use the money more WISELY by directing it toward EDUCATION and MEMBER SERVICES.  This magazine is almost 70% ADS for VAR and NAR affiliates - some of which do not even offer services in VA.

It is time to RIP off the Band Aid....Spending the money on Educational offerings for membership AND upgrading Member Services would probably increase membership awareness of VAR Affiliates and BETTER serve members.  It is HARD to give up our old ways; however, just as agents were slow to get rid of print advertising, it is time for an ongoing web issue with LIVE links to relative information that is FRESH and that can be CORRECTED immediately!!!

 

Posted by

Wallace S. Gibson is a Certified Property Manager with over 50 years of property management experience and expertise.  She maintains a specialized property management business in Central Virginia serving Albemarle, Greene, Fluvanna and Louisa counties  

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Comments(2)

Dan Rochon
Greetings Virginia with eXp Realty - Alexandria, VA
Top Realtor in Northern Virginia

You are correct that VAR should get its facts correct in its media.  That being said, I bet that since (as you state) the Commonwealth magazine is 70% advertisement, I bet that it produces much more revenue for our association than what it costs.

Nov 07, 2010 06:01 AM
Wallace S. Gibson, CPM
Gibson Management Group, Ltd. - Charlottesville, VA
LandlordWhisperer

I don't read it and I don't read the ads * that's my point * if there is no return on the ad costs to advertisers, it is doubtful the magazine can continue

Nov 07, 2010 07:50 AM