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Print Media Gone the way of the Dinosaur

By
Real Estate Agent with RE/MAX Realty Professionals

Where are the home buyers finding homes, well certainly not in print and media any longer...

Only 3% of buyers find a home using print newspaper homebooks or magazines.

So why do Realtors still advertise in these mediums??? Thousands of dollars spent in advertising wasted?

I know personally I spent over $15k last year on print media, and I can assure you I did not see a positive return.

 

Posted by

 

Crystal Tost

RE/MAX Realty Professionals
www.calgarylistings.com

403-264-SOLD (7653)

 

 

Morris Massre
Pembroke Pines, FL
Real Estate Instructor Broward County Florida

It's good for the economy. But, yeah, it doesn't work anymore, unfortunately.

Jun 25, 2010 07:47 AM
Michele Miller ~ REALTOR®, LMC, HSE, CHS, SRES, CMRS
ERA Key Realty~Worcester County Realty Group - Worcester, MA
'Helping You Make the Best Move"

Crystal,

I've stopped advertising in the paper, since for me it didn't generate any new business. The internet is the way to go!

Jun 25, 2010 07:50 AM
Crystal Tost
RE/MAX Realty Professionals - Calgary, AB
Real Estate Made Easy

I spent about $15k last year on print media, with probably about 5 phone calls, maybe one end to help pay for itself (barely). Anyone else experience similar results?

Jun 25, 2010 07:50 AM
Crystal Tost
RE/MAX Realty Professionals - Calgary, AB
Real Estate Made Easy

What kind of Internet Marketing are you finding sucessful in your market?

Jun 25, 2010 07:52 AM
Dr. Paula McDonald
Beam & Branch Realty - Granbury, TX
Granbury, TX 936-203-0279

I have never used print media and have had great success in my business.  Luckily I have a huge referral base.

Jun 25, 2010 09:13 AM