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This is a follow-up to my post, There is No Such Thing as an Under-Priced House.  While reading through various posts on the topic of under pricing, on comment really caught my eye.  Basically, the commenter said something to effect that if the goal of under pricing was to simply get the highest bid, then every property should be priced at a dollar.  Here's why I think that's a GREAT IDEA!

As a listing agent

There would no longer be any reason to have to 'prove' your pricing range based off your market analysis.  The market (as it always does anyway) will determine that value by the prices that come in on the offers.  Yes, you'd still have to do a CMA (sorry) because it would still be nice to know where the actual sales price should be, but now, with one dollar pricing, condition and show-ability (staging anyone?) take a front seat to pricing.  Now you'll know that your property needs work (if it does) and the pricing will reflect that, and you'll know in days, not months or years.

Marketing becomes primary to the listing agent.  Not the BS about listing on MLS/websites, etc but true marketing, as in "how you can market the home to the most people in the shortest amount of time and get the most people in the home making offers" type marketing.  You truly do have to be better than the next agent, and if you are, you now have the real ability to charge differently than the next agent, as well.

As a buyer's agent

Gone will be the lackluster buyer's agent.  No more glorified chauffeur service.  Buyer's agency will now have true value for the masses!  The buyer's agents can no longer simply say, "well, it's priced at X, what to you want to offer?"  Nope, now, as a buyer's agent, your client is looking to you to do a market analysis on the home and help guide them in making an offer that will both get them a deal AND get them the home!  It's all on you buddy, but it's all good, too.  See, with one dollar pricing, it's the buyer's agent that is now the most important agent in the transaction.  Upfront fees will be standard practice, and if you're a successful buyer's agent, one that gets their clients into properties, then, like the listing agent, you can realistically charge...and get...more for your services than the so-so agent.

Will this actually happen?  Probably not in my life-time.  But for those agents that always argue for a "Higher Standard" for real estate agents, it's not in increased education, higher fees and other methods that have been mentioned.  It's one dollar pricing on all listings.  That's where the cream of the crop will rise and the others will settle at the bottom.

__________________________________________

Hickory Home SearchForeclosure Hunter

 

Roger Johnson is a Realtor with CENTURY 21 American Homes in Hickory, NC.

 

I service the Catawba and surrounding counties, and the Hickory, Newton, Conover, Taylorsville, Claremont, Statesville and Charlotte, NC real estate markets.

Visit us on the web at: www.HickoryNCHomes.com

You can contact me via Email or give me a call at 828-381-9245 or 828-568-2121 ext 310

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63 Comments on Why Every Listing Should be Priced at $1

JUN
27
2010
1,139,219 Points 139 Featured Posts Outside Blog Called Shot Master

H-m-m-m, Interesting concept, and I can see your point. Bad thing is that it would pay hell with the comps in the neighborhood. But then, what do I know... 

7:22am • #1
463,177 Points 1 Featured Post

Thanks for the post.

What a great Idea.

Who will be the first to start trend?

7:28am • #2
180,573 Points 12 Featured Posts Called Shot Master

Sold prices wouldn't (or shouldn't) change, Michael.  Sure, you wouldn't have any active listing prices to compare, but you'd still have sold comps.

As I said, probably won't happen in my lifetime, Jeff/Heather, but it would definitely "raise the bar." :)

7:42am • #3
976,042 Points 17 Featured Posts Hit Router Called Shot Master

This would definitely shake the market up a bit.  Don't know if it would work, but it would be interesting to see what happens.

8:21am • #4
534,111 Points 11 Featured Posts Outside Blog Called Shot Master

Food for thought isn't it??   I don't know that i like the concept but it is interesting for sure!  

8:56am • #5
724,101 Points 223 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

I'm with you tat it is difficult to under price a listing. The market is efficient, and aggressively priced listings often get bid up. 

9:54am • #6
307,374 Points 32 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Great idea but the Internet would crash. Can you imagine hundreds of thousands of agents and buyers searching by price range for listings and every freaking listing comes up. Oy vey!

10:02am • #7
546,315 Points 11 Featured Posts

Hey...why don't we add multiple pricing paradigms:  do what the car dealers do: Do MSRP pricing, dealer cost, invoice cost, hold back, and have independent reviewers (say consumer reports) come in and give a critique of the home and plaster it all over their website. <just kidding>.  This concept would never work for a myriad of reasons.  How would one even know what houses to show a buyer based on a buyer's price range?  Do a mini-CMA for each and every property?  I know...wait...rely on Zillow's Zestimate!  Now that will solve all the pricing dilemmas <sarcasm here...>

10:04am • #8
588,234 Points 80 Featured Posts Localism Sponsor Outside Blog Hit Router Attended Rain Camp

Roger - It sure would be interesting and force the agents to really know their market !

10:33am • #9
385,713 Points 25 Featured Posts Outside Blog

Hi Roger.  Love the idea...

I am amazed at all the homes sitting on the market...

Pricing at 1$ would fix this and give true market value for the homes...

Thanks for writing,

Ken

10:43am • #10
3 Featured Posts Attended Rain Camp

Hi Roger- You present an interesting concept and the bottom line is the market dictates what they are willing to pay- not what the agents list at. Since buyers agents should be performing a market analysis on any property for their client- to assist in structuring an offer (and yes, that is work and that is what we get paid for) I think it could actually do away with this crazy lowball stuff that makes no sense and is a waste of everyones time.

10:53am • #11
152,567 Points 1 Featured Post

Interesting. The public needs a starting point and a dollar won't cut it. Most of the buyers I have dealt with lately think that a dollar is a good offer and that they should be able to buy it for that. Sorry. Back to the drawing board for you.

11:24am • #13
154,308 Points 1 Featured Post Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Thats an interesting thought. In a way some of the banks are already doing it to a similar degree. They take a foreclosure and put a real low price but make the agent hold it and take multiple offers and accep the highest one. Similar concept to the $1 listing.

11:46am • #14
164,356 Points 6 Featured Posts Attended Rain Camp

I like the Saturn car dealership approach...no haggling.  But of course the price needs to be really good that way you'll get the list price or higher!

11:55am • #15
278,556 Points 15 Featured Posts

Haven't you heard? All we need to do to value homes is depend on NAR's RPR will take out all the guess work. Those folks you gave us realtom.com and David Lereah are giving us this wonderful benefit. If history is coreect then this will be another monumental bust for them. I am not in agreement with your method but I would prefer it.

12:07pm • #16
161,883 Points 3 Featured Posts Outside Blog Called Shot Master

I see your point, although it will never happen, but I agree with Ted. Foreclosures AND Short Sales. I am finding so many short sales so underpriced lately just to get the *$#% offer.

12:10pm • #17
351,537 Points 16 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Haha - was going to say that I'd offer that dollar, the seller wouldn't sell for that, but would owe me a commission - realized a commission on a price of $1 isn't gonna get me too far!!  LOL

12:19pm • #18
882,541 Points 34 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

this is indeed an interesting concept but not something that I think is going to happen,

12:46pm • #19
3 Featured Posts Outside Blog Attended Rain Camp

I don't know about you, but I have a little more professional self-esteem than that.

If the plan is list every home at $1 and let the market bid it up, why does the seller need you? Marketing has changed in the past five years -- any affiliate member of an MLS can input a home in the MLS, and in 24 hours, the entire planet can see it. So what's to keep a homeowner from looking for the cheapest possible "service agent" to hit the button and start the process? Where is your value? How do you differentiate yourself from the masses? Uhhh ... in this business model, you don't.

Listing agents, your client depends on you to be the expert, to guide them through the home-selling process. To help them net the highest possible price in the shortest period of time, with adjustments based on their needs. You completely devalue yourself as a listing agent by putting the work on the buyer's agent.

Just because the banks have popularized the offer process to a "highest-and-best" counter system doesn't mean we should all fall in line and goose-step our way off the cliff. This process is pragmatic for the servicers and banks because of the staffing required to deal with multiple offers. Without those limitations, it's just lazy.

Sellers need us more than ever right now. Whether selling with equity or in a short sale, the higher the net, the better. This is not the time to avoid your responsibility. Step up and be the rockstar agent that they need. When the market turns, your business will thank you.

 

12:46pm • #20
180,573 Points 12 Featured Posts Called Shot Master

Don't know if it'd work either, Gabe, it would definitely change the way houses are bought and sold, wouldn't it?

Deborah, it's good to throw out other ideas sometimes to shake it up a bit :)

J. Philip, I say that the only way you can truly underprice a listing is to price it cheap, then do a really crappy job of marketing it.  That way, you'll have very little buyer response.  Now, that's underpricing.

Glenn, I'd assume if something like this ever really did take hold, that the whole business model would change.  The buyer would have their price range and the buyer's agent would be responsible for finding properties that could reasonably be bought within that price range.  Definitely puts more responsibility on the buyer's agent, doesn't it?

12:46pm • #21
Attended Rain Camp Called Shot Master

Roger, I love the way you think! Reminds me of the adds that say "make an offer" though and my tendancy as a consumer would be to go onto the next one.

12:54pm • #22
390,859 Points 3 Featured Posts Localism Sponsor Outside Blog Called Shot Master

Might be a little hard to get buyers to be realistic about which home they might be able to afford, they'll always shoot too high. Could be a lot of wasted time. I guess we'll stick with thime tested traditional methods. Keeping thinking you'll come up with more ideas!

12:56pm • #23
180,573 Points 12 Featured Posts Called Shot Master

Well, Chris, every system has it's flaws.  I could write a few posts on some with the way things work now, but we get to read the gripe posts almost daily anyway.  A system like this would definitely put more pressure on the buyer's agent to know their market.  I'd also say that a one dollar system would force buyer agents to work a smaller market, but be more knowledgable about it.  Finding a home for a buyer in their price range?  Come on, Chris, don't tell me that if a buyer walked in today and said that they wanted to buy a house in the $125-150K price range, 3 bed, 2 bath, etc, etc, that you wouldn't already have a neighborhood or three in mind that fit the criteria. :)

Chris/Stephanie, it would force agents to truly know their market and be at the top of their game.  I'd say that's really raising the bar.

Thanks, Ken.  It would definitely change the market I think.

Janet, it probably wouldn't stop lowball offers, but it would make them less of a hassle because you'd more than likely have dozens of offers on a desirable home and the lowballs would never get looked at in the first place.

12:59pm • #24
180,573 Points 12 Featured Posts Called Shot Master

Now Bob, careful...my head may swell! :)

The public needs a starting point, Greg?  For what...to know what to buy, how much they can buy, simply because they're too dumb to have any idea of value for a property unless it is spoon-fed to them?  I don't buy that.  Most buyers have a good idea of what they want, where they want it and about how much it'll cost.  A system like this would simply put the responsibility of guiding them to the right house on the buyer's agent.  It would definitely make the importance of having a buyer's agent clear to the buyers.  And Greg, at least I have a drawing board! :)

Ted, I too have seen a similar approach by some lenders and their REOs.

Tamara, I'd say that this would be as close to 'no haggle' pricing as you'd be able to get in housing.  Buyer's make an offer and it's either taken or not.

Joe, few things are without flaws, but I'm with you.  Anything's got to be better than that.

Won't anything be close to this in our lifetimes, Ken.

Nancy, if something similar to this ever did come about, the whole "earned commission" would be a thing of the past anyway.  Pay would be based on performance and/or fee-based, with the top people willing to charge more...and get it.  No more just out of school, no experience newbie able to charge and get the same as a 15 year veteran with a solid track record of success.

1:16pm • #25

Only thing if you price it at one dollar you will have some buyers thinking they can offer fifty cents. Hey it is a buyers market right? :)

1:19pm • #26
180,573 Points 12 Featured Posts Called Shot Master

As said, Barbara, not my life time...but maybe someday.  Thanks for the comment.

Professional self-esteem, Brian?  I'd say that in a system like this, a seller would need the services of a professional, knowledgeable, experienced listing agent a heck of alot more than they do now!  There's nothing to keep them looking for the cheapest solution...with this method or what we have now.  And just as now, sometimes you get what you pay for.

You said it, "Listing agents, your client depends on you to be the expert, to guide them through the home-selling process. To help them net the highest possible price in the shortest period of time, with adjustments based on their needs."  Nothing of that would change, except maybe the time on the market.  Is that such a bad thing?

As far as "devaluing" oneself, I'd say a system like this would greatly add value to the listing agents that can truly get the job done vs. those that can simply put the property in the MLS and Internet and "hope" it sells.

1:26pm • #27
180,573 Points 12 Featured Posts Called Shot Master

Thanks, Dan.  Be hard to go on to the next one if every one of them was "make an offer" wouldn't it?

Corinne, I think you under estimate potential buyers.  Again, if a system like this was ever put into the mix, then I'd doubt that there would ever be any "wasted" time anymore, as the pay structure would most likely change as well.  Buyer agents probably would getting upfront fees instead of hoping for a commission at the end, and the most successful buyer agents would be able to charge more for their time.  I never stop thinking and I'm rarely short of ideas.  Thanks for commenting.

Sure, they'll always be those thinking that way, Danny.  However, if you're looking for only the highest and/or best, I'd doubt that their offers would ever be looked at as there would already be better ones on the table.

1:33pm • #28
3 Featured Posts Outside Blog Attended Rain Camp

Roger, I think we're talking about having the same impact on our clients, and I commend you for that. But I think the auction-like atmosphere that you describe will over time devalue our services in the minds of the public.

I consider myself a marketing expert and real estate professional. No auction house or cut-rate agent can touch me, in the service that I provide or in the minds of the clients whom I have helped. But that is because I set myself apart by, at times, actually helping my clients sell their homes for higher than the market value. I'm hands-on. Not laissez-faire. But even if you were the same type of agent who in contrast used a pricing policy that took responsibility off of you, in time, the value of your service would be degraded. Perception becomes reality.

Good discussion!

1:38pm • #29
180,573 Points 12 Featured Posts Called Shot Master

Brian, I too feel that I offer something truly different than the "standard" agent of today, so I understand perfectly where your coming from.  I still don't think that a system like this would really take anything "off" of the listing, as sellers would still want to know what you think it'll sell for, what time frame, etc, and most important, what you plan to do in order to get it sold.  That would be the standout criteria, same as today, "can you get it done."  The difference...the seller wouldn't be tied to a crappy agent that couldn't for months and months.  They'd know fast!  Course, it's all fantasy anyway, so we'll never truly know.  Thanks again.

1:50pm • #30

Bank owned and short sale properties are about 85% of our market here in Lee County Fl. Your price it at a dollar idea is not exactly what we have now with bank owned properties, but its close. Maybe they dont price at a dollar, but they do under price homes and generate a buy it now,  highest bidder, auction house environment. And you are right it does seperate the better buyers agents from the others. In my office of mostly buyers agents all I hear are the stories about the one that got away, or having to make offers on multiple properties untill they finally get one.  There are a few agents (the better ones) that sell more homes than the others and that always seem to get their clients into their first or second choice.

I like your concept.   Im not sure why you think it will lead to up front fees, but I like the idea of a non refundable retainer to seperate the serious buyers from the tire kickers.

1:56pm • #31
140,816 Points Outside Blog Attended Rain Camp

There is always room in this world for change and new ideas. Look at Yahoo, Google, Twitter, etc. There was a time when they weren't here. Maybe one of these days the $1. home will be here thanks to you. Congratulations!

2:44pm • #32
937,208 Points 361 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Roger. We built our buisness by using "Range Pricing". This was 15 years ago when no one did anything creative with pricing. I got a lot of crap over by other agents BUT it worked like a charm.  The technique was basically to use a low price as the listing the price and a higher price as the top price. The target price was in the middle. 

Pricing at $1 would work the same. Of course this would only work if every property wasn't priced the same way. If they were all priced the same it would just create confusion.

3:51pm • #33
6 Featured Posts

GREAT POST, The whole concept makes a lot of sense, very interesting...

4:10pm • #34
283,856 Points 5 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Roger, 

Fascinating premise.  I have seen a number of foreclosures that went the under-priced route to have a bidding war.  Although, none of the resulting sold prices went that much higher than the low price, so not sure that actually got them more money!

All the best, Michelle

4:12pm • #35
1 Featured Post Outside Blog Called Shot Master

Roger, maybe in Hickory NC but not in Phoenix - Scottsdale.  Think of my typical client who comes to me wanting to buy a 3 bedroom home within 40 minutes of their workplace.  I just have to sort through about 20,000 active listings that fit this criteria to find some that may or may not be available in their price range.  I do know my market and I can not only think of a few neighborhoods that would work for each client but closer to 100 neighborhoods/communities.  Then there are my investor clients who are always trying to one up the other on obtaining the best deal, a disaster without a baseline because they are trying to beat the CMA not utilize it.  I think $1 pricing is a fun idea for about 1 minute and then it starts to become a disaster, at least in my market.  

4:42pm • #36
180,573 Points 12 Featured Posts Called Shot Master

Ron, I think it would be a great way to separate the good and bad agents, that's for sure.  I think that if something like this ever did take shape, then the entire pay structure for agency would change.  I'm not sure that sellers would go for paying the entire cost of agency anymore.  Likewise, as listing agents, what you can (or can't) do would come into play more.  The better agents would be able to charge more.  Think of attorneys as just one example of how this would work.  Buyer agents, especially good ones, wouldn't waste too much time with lowballers, looky-loos, etc, before they too would start charging retainers.  Nowadays, getting a client to pay a retainer is next to impossible, but again, with a system such as this, good agents would be able to charge and get more than others.

Larry, I'm sure that one day what we now consider "standard" real estate will change drastically, whether it's something like above or totally different, who knows.

BB, you're probably right there.  One of the things that make something like this special is that it's unique.

Thanks, Malik

Michelle, then according to the laws of supply and demand, they still got true retail for the properties.  I'd also say that it did indeed save them money because instead of sitting on the market 6-8-12 months to arrive at that price, they did it in a month or less.

Jason, every method has its issues, that's for sure.  As I stated before, the definition of "market" as it relates to the agent would probably shrink dramatically under a system like this.  The bigger the current market is, likely the more specialized the markets would become.  For an area such as yours, I'd guess that agents would focus on a particular county, zip code, or maybe in just a few neighborhoods.  You'd have to be highly specialized I'd think.  But as you said, it's all in fun anyway.

5:15pm • #37
105,623 Points

The listing price tells the buyer what the seller is thinking.  Lets say that all homes are priced at $1.  A buyer goes on the Internet to see house in the $100,000-125,000 range.  He does not see any, he gets the entire MLS.  He has no clue as to which seller is thinking his home is in a similar range. 

# 6 says that the market is efficient.  I guess that is why there are so many homes being flipped.  The market is not efficient.

5:20pm • #38
555,424 Points 31 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Roger, what an interesting thought, maybe it would better that VRP ~ which didn't catch on here too well.  But I can't help the visual I get when I think of what a seller would do when we suggest that to them... LOL

5:50pm • #39
130,954 Points 10 Featured Posts Localism Sponsor Attended Rain Camp Called Shot Master

Love to see everyone thinking outside the box!  While I don't practically see this happening, it sure is good food for thought. And it really would raise the bar about pre-qualifying your buyers, and being responsible to help them with good pricing info and professional advice.

6:35pm • #40

This is an interesting idea but it seems to me like more of an "agent rating" system than a way to get the listing sold for the best price in the quickest amount of time.

I do like that you are thinking outside of the box. This one idea could break off into some other brilliant one that may be more possible.

 

 

"Never think I can't, think how can I"

8:18pm • #41
163,886 Points 8 Featured Posts Localism Sponsor Hit Router Attended Rain Camp Called Shot Master

Roger sounds pretty radical but, about 13 years ago Prudential Real Estate unveiled a new pricing strategy where your list price was in a price range you listed it $130,000 - $140,000. They had the same premise....however, it didn't work out. Go figure!

8:28pm • #42
1,215,723 Points 44 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Pricing all listings at $1 would create mass confusion with the general public. A relocating buyer would have no easy way to compare one neighborhood with another. And what would new home builders do?

8:39pm • #43
1 Featured Post Attended Rain Camp

I like this idea. And the seller would only owe the listing agent a few pennies for each full price offer they turned down.

9:53pm • #45
374,854 Points 4 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp

I agree with the principle that asking price is not necessarily the price that is being asked, but it does portray certain expectations.  I find that missed expectations are the easiest path to offense, so an asking price gets the ball rolling towards exposed expectations before there is any dialogue... and that's a strength.  

10:05pm • #46
180,573 Points 12 Featured Posts Called Shot Master

Okay, guys and gals, this was presented as a concept.  A novel idea whose primary purpose was to drive home the point that there really is no such thing as an under priced listing.  The market will ultimately decide the price of the property, No matter what the listing price.  I understand that this concept doesn't fit neatly into the existing box, and that's the point.  If something like this were to ever take shape, the existing box wouldn't function anymore.

Matt, case in point, if this became standard practice, a buyer simply would not go on the Internet to search for homes in the $100-125K range, because it wouldn't work that way anymore.

Yeah, Lee/Pamela, whoever actually tries this first will have some eye-popping sellers, I'm sure.

Lisa, I don't practically see this happening either.  Thanks.

Not sure about  the agent rating system, Brandon, but I see where you're coming from with it.  To me, it would simply put real estate agents more in line with other service industries.  Again, compare it to attorneys.  Basically any one of them can do what another does, but they each charge differently based on experience, performance and/or specialization.  Same concept to me.  And I'd love for someone to run with this and actually make a practical application for it.  Thanks.

Paige, BB, as I mentioned, wrote an article about price ranging.  It can be a bit confusing and the first people you have to convince of any change to the system would be the agents.  If they don't get it, it's likely never going to go anywhere.

Concept only, John.  I don't have all the answers to every possible issue with it.  That said, I say that they still would.  There would still be sales which gives comps and a good buyer agent would be able to tell them the price ranges homes in particular neighborhoods would normally sell.  As to builders, I don't know.  If something like this were to start, they'd probably have to figure out something fast.  Besides, do builders still exist in today's real estate :)

Thanks, Pat.

Robert, I'd guess that the entire pay structure would change if this were in place.

10:28pm • #47
180,573 Points 12 Featured Posts Called Shot Master

You're right, Lawrence.  Too low, and the seller comes across as desperate to sell or maybe that there are major issues with the property.  Too high, and most buyers will never look at it, assuming that the seller is not in tune with the market or that they are one of those sellers that have a "special" property.  The real trick in today's market is to price it aggressively enough that it still appears to be a "deal" to the majority of buyers, but not so much that it creates concerns for buyers.  Thanks for commenting.

10:34pm • #48
608,296 Points 26 Featured Posts Localism Sponsor Attended Rain Camp Called Shot Master

Roger, way to go for out of the box thinking! But think of the law suits when a contract came in at $1 and then the seller was sued for specific performance! Would have to cover that in the fine print, right? :)

10:52pm • #49
JUN
28
2010

Roger,

This would never work and the legal implications would be horrendous.

12:23am • #51
116,115 Points 3 Featured Posts

One question that I have is, how would you keep sellers from not waiting a little while longer until they recieve a better offer?   I imagine sellers saying to agents, "This is a good offer but if I wait a little longer I can get a better one.

5:27am • #52
180,573 Points 12 Featured Posts Called Shot Master

Frank/Sharon: Again if something like this were to be put in place, then there would definitely be something in the contracts that would take care of that.  Stating only highest and/or best offers will be considered would probably be enough since it's very, very doubtful that the highest offer is going to be $1.  Of course, if this type of system was here, then I'd also doubt that the law on specific performance would be as it is now, either.

Thanks, Tammie.

Way to think positive, Terry!  You're putting today's laws on a concept that clearly wouldn't won't with the system of today.  IF something like this were implemented, Terry, then the laws concerning real estate would look much different than they do now.

Nicholas, how do you do that NOW?  Answer that one, and I'll answer yours :)

6:59am • #53

It is inevitable that the real estate industry will change in the way business is conducted.  Even now there is talk of the readiness of agents when these changes take place.  A movement toward high technology and better service is on the table.  I respect your idea Roger and the fact that you put on your thinking cap however, like most of the comments I've read, I don't feel that it would make a good case for Realtors. They are the ones who are in a profession that puts them on the carpet for everything they do.  The most important thing is to leave the client satisfied and happy; confusing them is the last thing we need to do. 

Ann B. Gravel
7:37am • #54
133,179 Points 25 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Roger, interesting concept...but you would have to "sell" it to the underwriter.  See, the underwriter will question a contract and/or value anytime the final sales prices is significantly less, or more, than the listing price.  I can just see the documentatin, letters of explanation and market analysis data the underwriter would require.

Oh, and for fun, add the appraiser trying to figure out one end from the other (particularly with HVCC). 

To play off Glenn's words, OY VEY!  I see fur flying in the lending process!  LOL!

8:02am • #55
144,518 Points 2 Featured Posts Outside Blog

Interesting idea. I once read a book about selling a home as a pure auction. A very similar idea, market the home, solicit bids and the real value will rise to the top. I've just never had the guts to try it.

8:56am • #56
335,235 Points 11 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Hi Roger,

I am not sure this would work in practice.  It would evolve into the Ebay mentality of "reserve" prices and "Buy it now" prices.

~Lisa

9:27am • #57
180,573 Points 12 Featured Posts Called Shot Master

Thanks, Ann.  Just a concept to show the possiblities.

Interesting, Deborah.  So you're saying that while the market is supposed to determine value, the underwriter and especially the appraiser base their starting points off of the listing price instead? Hmmm

Christa, you may be referring to the book, How to Sell Your Home in 5 Days by Bill Effros.  I have been involved with a round-robin style sell as he discusses in his book and if done properly, I have seen them be very successful.

Lisa, I could definitely see that happening this took hold.  Of course, if this method was used, I'm not sure if reserve prices and buy it now prices would be a bad thing.  Thanks.

10:19am • #58
120,856 Points 3 Featured Posts

Roger, that's very interesting concept, and I must say I like it. It reminds me of 0.99 auctions on ebay. It all boils down to marketing (good pictures, title key words etc) and of course demand for that particular item (or house in our case). One thing though: some auctions will sell for market value or higher (if many bidders are present), yet others will go for starting price - 0.99.

Now, a house won't go for "1 dollar", but if it's sitting on the market, no one makes offers, seller has to sell, gets impatient, then a buyer comes into play - and offers ridiculously small amount, it might be harder to negotiate. Say, if in regular model house is priced at 375,000, there's some cut off point for the lowest offer. No one will probably come in with " I give you 50,000 take it or leave it", yet if it's priced at 1, a 50,000 sounds much better than nothing...

So it might need a clause of "reserve price", similar to eBay - you won't sell below XX, and if the bidding doesn't go beyond that point, house stays on the market... It's optional clause though.

 

UPDATE: I posted my comment, and saw that Lisa already wrote about it. Great minds think alike? :)

11:04am • #59
277,620 Points 8 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

There is a business platform that uses this model.....it is called an auction and auctions are not bringing top dollar in this market.

3:00pm • #60
268,276 Points 22 Featured Posts Localism Sponsor Outside Blog Hit Router Called Shot Master

While pricing homes at $1 probably won't work, pricing a home lower than the competition still does as the nicest home in its price range sells. If this idea ever does come to fruition, we'll give you all the credit, Roger, and perhaps they'll call it the "Johnson" pricing module.

5:16pm • #61
JUN
29
2010
449,590 Points 5 Featured Posts Localism Sponsor Outside Blog

Roger,

That is a great idea!  What better way to get multiple offers!

Brigita

7:56am • #62
180,573 Points 12 Featured Posts Called Shot Master

Anna, great minds do think alike! :)

Damon, I guess that depends on what is your definition of 'top dollar.'  Yes, auctions work on the same basic principle...if marketed correctly, given enough time, an auction brings the 'top dollar' for that property on that given day.  That's true fair market value in a nutshell.  If by top dollar, you mean waiting 6 months to 2 years to sell, then all you're doing is advertising it until the market catches up with what you consider 'top dollar.'  Thanks for the comment.

Dan/Amy, Now that is a truly scary thought! Thanks. :)

I'd say that every property done right, would receive tons of offers, Brigita.  Thanks for the comment and the reblogs!

10:11am • #63

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Roger Johnson, Realtor - Hickory NC Real Estate

Hickory, NC

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CENTURY 21 American Homes

Address: 2258 Hwy 70 SE, Suite 201, Hickory, NC, 28602

Office Phone: (828) 568-2121 x 310

Cell Phone: (828) 381-9245

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