How to enjoy your summer and still generate record sales

Its always a great thing when the snow is melted and the sun is high in the sky marking the summer season. As realtors we work during all types of weather and have to carefully navigate buyers motives , buying times. In Calgary the spring in summer season is a tricky one. The first few weeks of nice weather is rolling the dice to see if the buyers will be shopping, but once the weather is here to stay "watch out" and keep your contracts stocked and in your hands at all times. I have found that we can enjoy the nice weather and yet still crank out sales and listing buy doing a few items:

1) Get up in the morning and do something for yourself....

- For me its the Gym and a 2 hour work out. This allows me to relieve stress and enjoy myself at the same time

- My business partner " Kent" enjoys gardening and walking on the pathways of Valley Ridge

I have yet to see a client want a early morning meeting....... Train your clients to understand thats your time and they will respect that.

2) Spend your marketing budget on items that will generate leads by them self 

- PPC is a great way to achieve status on google and boost business on the internet

- Organic optimization ... you should be spending a huge portion on this so you generate traffic to your site and leads in your pocket. Blog, Tweet,facebook ect......

3) Have fun with your business and prospect while enjoying nature or doing something that needs to be done ( shop,eating ....) If you hear someone interested in home speak up and be a sales person.

- I love golfing with potential clients and even handing cards out while waiting for the group ahead to hit off. Its easy to talk about homes and everyone has one!. I always walk away from a day at golf with a number and a lead 

4) DON'T Listen to what " THEY SAY"

- To many people get sucked in to the papers and gloom that media forces on us. They sell papers and ratings.....

- I never understand why realtors read and believe what a reporter says about our market. Last i checked you should be a professional about your industry and who better knows the situation that us ? A reporter interviews 1 or 2 people in the industry and writes about the market like they know all the facts.

- Develop a pattern of know your market by being part of it. 

5) Prospect , Prospect , Prospect 

 - If you have no clients you will not make any money ......................

HAVE FUN AND ENJOY YOUR BUSINESS