Dear Seller - I Know Your Home is Family Friendly But I Just Can't Say That
I was about to write a post regarding the Federal Fair Housing Law when I came across this info written by a fellow broker in Wake Forest. It is fun to read and explains the issues we face as Real Estate agents that prevent us from promoting or advertising area or neighborhood features that sellers believe should be marketted as benefits of purchasing their property.
Dear Seller - I Know Your Home is Family Friendly But I Just Can't Say That
While your home may be prefect for a large family, in a quiet, family neighborhood and rightacross the street from the Catholic church I just can't say that. Your home may be right in the middle of the financial district, near public transportation and have a free membership to the gym making it ideal for a working professional but I just can't say that.
You see, there is the Federal Fair Housing Act that I must adhere to that strictly prohibits discriminatory preference against:
- Race or Color
- National Origin
- Religion
- Sex
- Familial Status
- Handicap/Disability
To advertise your home in a family friendly neighborhood would be discriminatory. Why? It would discourage those without children from looking at your home based on familial status. While your home may be right across the street from the largest Catholic church in town it would be discriminatory based on Religion.
As a Realtor® it is my job to highlight your home and advertise it in the best possible light. If you hire me to be your Realtor® then you must be comfortable with me and trust that I know how to advertise your home without violating the Federal Fair Housing Act. If you DON'T hire me, or any Realtor® for that matter, to assist you in selling your home you must know that you are subject to the Federal Fair Housing Act as well. Yes, even as a private seller!
The next time you see the ad that I run for your home please don't be upset with me for not mentioning that your home is family friendly or right next door to the Synagogue. Besides, your home has many more beneficial attributes for me to concentrate on!
Whether you are buying or selling Real Estate in Wake Forest NC it just makes sense to use a Realtor® that knows the area! I live here, work here and play here - I call Wake Forest NC home! For more information regarding Wake Forest NC be sure to visit my websites:
- Leesa Finley - Homes for Sale in Wake Forest NC, Wake Forest NC schools, restaurants, shops, entertainment and MORE....
- Circa Properties - My company website with information for the entire Raleigh NC area including Cary, Apex, Garner, Franklinton, Youngsville, Holly Springs and MORE....
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