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A recent report published by Syncapse and Hotspex provides some interesting insights on what kind of value a Facebook Fan has for businesses. You can read the entire report on the link I provided in the first sentence, and while I do recommend it if you have the time, there were a few key points I would like to point out, as I feel they pertain to real estate professionals.
1. When it comes to brand loyalty, Facebook fans are 28% more likely to continue using a brand compared to consumers who are not fans on Facebook for the specified brand. For real estate professionals who have created their own Facebook Fan Page(s), this helps you boost the probaibility that more people will likely come to you for repeat business, but it will also help increase the chances of your Facebook Fans referring you to their friends, family and other partners.
2. A staggering 68% of Facebook fans are ‘very likely’ to recommend the company’s product or service to their family and friends. When it comes to word-of-mouth referrals, which seems to be one of the leading ways real estate professionals generate leads, Facebook Fan Pages can have a tremendous impact on the amount of new leads you generate for your current and past clients.
3. 81% of people who are fans of a Facebook Page feel a connection with the brand. The real estate profession places an extremely heavy focus on communication and a strong business relationship. Having your clients be able to feel a connection with you will dramatically help your business relationship with them, thus making them feel more comfortable with you as well as develop a level of trust.
So, if you haven’t had the chance to create a Facebook Page, or you have always thought they may take too much effort, hopefully results like the ones in this test will get you to think otherwise. If you have already created a Facebook Page, please share your feedback on them!
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