Selling your home? Tell a story.

I've been doing this for years and sellers usually love doing it.  I always tell them it helps buyers picture themselves living there.  The things owners love about their home and neighborhood resonate with buyers and make it more personal.

Lori, What a great idea. I typically go for the nuts and bolts of the home … repairs done, upgrades, utility costs, etc. Adding the personal touch … telling stories about the pool parties or how many children were raised in the home give is more “life.”

I think there are a lot of great ideas that can come out of this concept.  I have a few things to contemplate from this.  Thank you.

Lori, wonderful idea, I agree telling a story in your listings is great. It humanizes the process to the buyers, real people lived and worked and loved here.

Lori - What a great post.  As a mortgage gal, I don't read listings all day long like you Realtors but knowing about a property would certainly appeal to me if I were a buyer.

Great idea, and if you want to know my story from my 2 houses see my blogs, "My house went through airport customs", and "Romeo, Romeo, where art thou?". Thanks for your blog!

Lori, 

Love this suggestion!  I try to share as much as I can figure out, but great questions to ask the sellers to get even more info to share!

I'm off to tell a story:-)

All the best, Michelle

Lori - this is brilliant and what a big help to those of us that blog about our listings!!! It get boring writing about stainless steel appliances and granite countertops :)

Thanks,

Betsy

Great ideas for helping see beyond the building. Thanks for the post.

That is a great idea -  often times that is what will sway a buyer towards a home that is filled with good karma.

Lori - We do a "Top Ten Favorite Things about Your Home" to share with potential buyers.  You are so right about the seller being the best marketer for the home.

So true. I have a new listing where part of their story is their beautiful new kitchen cabinets were custom built from trees on their own property!

Hi Lori -- Such sage advice.  I once took a CRS class that showed a real-life example of a single-property website that told a LONG story so incredibly well that by the end of the story that all the students had read up on the big screen, we were all clamoring for that property.

Best idea of the day! Give yourself a gold star. Thanks very much!

What a neat idea, Lori! It makes perfect sense for the seller to provide the unique insight that would make a house a home, and it is a way to directly involve the seller with the marketing of their property.

Lori, Such a wonderful idea.  Thanks to you and your mentor for another great tool!  Enjoy your summer.  Gloria

Lori, I was hunting thru older blogs for some ideas and came across yours. I usually ask my sellers why they bought the home for the same reason you state here - it gives me a great idea on WHOM to market to, but I like the idea of giving them a form to fill out. The sellers usually like to know that a buyer is going to take care of their home as well as or better than they did and this would be one way to make them feel like that will happen. It probably would make a nice gift to the buyers, also to know how the home was used before! 

I've already created some forms with those type of questions on and plan to use that from here on out!

Thanks for a great post!

Sharon