What's the "Bounce Rate" for your home? Or how to learn from google analytics.

Sometimes tossing and turning results in surprising epiphanies!

Have you checked your web site statistics lately? I use google analytics code to track visits and traffic to my site www.hamptonredesign.com. Tracking code gives you unique information about how many visits your site is receiving, where the visits are coming from, what pages they are looking at and how long your visitors are staying on each page.

There's also something called a bounce rate. The lower your bounce rate the better because it means your site visitors are finding what they are looking for on your site. Your content is appealing to them or it's answering an informational need they have.

My middle of the night revelation?  The same terms that apply to web site "stickiness"  or tracking provide interesting parallels when marketing your home for sale.

Terms google uses to monitor web site traffic and how they could apply to monitoring listing traffic:

Visits - how many showings are you getting? More visitors means your pricing, condition and location are all working in your favor. Not getting any showings? Price adjustment or staging to improve the condition can help.

Unique Visitors - Are potential buyers coming back for a second or third look? Repeat visits is a good indicator of marketability.

Pageviews - Are Buyers getting past the curb and viewing your house from top to bottom? Or are they leaving without getting out of the car? Great curb appeal is part of staging your home and getting buyers to walk through the door.

Time on Site - Are potential buyers spending time in your home? Good, The longer they linger the more emotionally attached they'll become. Home staging is very effective at capturing buyers emotions. Buyers decide in 15 seconds whether or not they're interested in your home and they will either relate to your style or not. Once an interested buyer is in your home they will spend up to an hour studying it. Make the most of this captive audience by preparing your home before you list it for sale.

Bounce Rate: Buyers will get turned off if they walk into a home that is cluttered, dated or unclean. They may turn around and walk out without seeing it's potential.

Traffic Sources - Where are your buyers coming from? Are they finding your house online or driving by? Do you know who your target buyer is and does your realtor have appropriate marketing in place? Staging a home for a family or an empty nester will help define how your home will fit their needs.

Successful online marketing, a la google, recognizes the need to take potential client habits into account when offering a product or service. All of those statistics drive traffic when managed effectively.  Selling a home is no different. Most buyers who schedule a viewing have already decided your home meets most of their general criteria. The smart move to market your home successfully requires appealing to your unique buyers to make sure they spend as much time in your professionally staged and marketed property as possible.

Make your home "sticky" and you'll get offers!

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Hampton Redesign   817-891-9563   www.hamptonredesign.com

Tessa Skeens | Owner & Lead Staging Designer

Complete Home Staging and Redesign Services in Greater Fort Worth TX