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Target The Right Phones With Your Mobile Marketing

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Services for Real Estate Pros with RealeFlix(R)

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When it comes to marketing yourself and your brand, it’s important to do so in areas which are commonly viewed by your demographic.  If you are one of those real estate professionals who primarily target first time homebuyers, then chances are you will be catering your marketing efforts towards more of a younger audience.  While social media marketing is something you will definitely want to spend your time and money on, you should also consider the power of mobile marketing.

Mobile marketing is quickly becoming a very popular and effective way to spread your name and brand to the masses.  With smart phones becoming more powerful and less expensive (which we can thank Moore’s law for that, but that’s for another time), they are becoming much more mainstream.  iPhones, Blackberry’s, Droids; it seems like smart phones are becoming so popular that they are starting to create niche-based smart phones.

No matter what smart phone you may like the most, it’s inevitable that there is an incredible opportunity in the industry of mobile marketing.   So, to get you on the right track, I thought it would be appropriate to learn about the most popular phone currently in use in the U.S.  After all, when it comes to mobile marketing, it’s important that your efforts can be viewed by the most popular smart phones.  Thanks to Millenial Media, we can learn about what currently are the most popular smart phones in use.

phone graph

Now that you have an idea on what the most popular smart phones are currently, you can develop a better idea on how to create an effective mobile marketing campaign.  If you are sincerely interested in giving mobile marketing a shot, I recommend you take a view at the mobile advertising list provided by GomoNews.com, as they provide a pretty intuitive list of mobile advertising companies and agencies.

That being said, I would be very interested to hear your thoughts and opinions about mobile marketing.  Do you think it is still too premature to focus on, or have you had the opportunity to try it out?  Please share any comments, recommendations or opinions you may have on mobile marketing.

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Ryan Smith
Allison James Estates & Homes - Temecula, CA

Josh, thanks for posting.  Let's look back just 5 years and it's amazing how quickly technology has changed the way we market. 

Jul 01, 2010 02:46 PM