RE/MAX Realty Team - Cape Coral's Red White & Boom - July 4th 2010

By Deborah Ball Kearns, RE/MAX Times Online Associate Editor

More than 30,000 people will watch fireworks light up the night sky on July Fourth in Cape Coral, Fla. But it's an event that almost didn't happen until RE/MAX Realty Team stepped up to the plate and saved the day. 

In November, the City of Cape Coral announced it was canceling the annual event because of budget cuts - a sad reality faced by many local governments across the U.S. due to the recession. RE/MAX Realty Team offered to take the reins and signed on as the title sponsor of the "Red, White and Boom!" celebration for three years.

"We had a great year in 2009, so we were in a great position to give back to the community," says Broker/Owner Yoselyn Hollow. "This is an event that residents of Cape Coral need with everything going on right now, and we want to show our appreciation to the community for helping make us successful."

Hollow appeared on a daily morning news show July 2. Watch the video.

Community leaders and residents hailed the office and its agents as "the folks who saved Fourth of July" for Cape Coral. The free event, which was renamed "RE/MAX Realty Team's Red, White and Boom!," will feature a grilling recipe contest, live entertainment, a children's play area, a RE/MAX photo booth and more.

For $100 apiece, families reserve their own grassy 10x10 lot to enjoy the festivities. And the best part: 100 percent of the net proceeds from the lot sales, as well as other fundraising efforts, are going to Children's Miracle Network.

RE/MAX Realty Team hired a public relations agency to help them spread the word and capitalize on its title sponsorship to create as many brand impressions as possible, Hollow says.

"We want to let everyone know that RE/MAX is throwing this party; we'll have a RE/MAX Hot Air Balloon, cold-air balloons, RE/MAX branded arches, banners and more," Hollow says. "We've generated quite a few business leads from our promotion efforts so far, and we want to make our presence even more prominent in the community."

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