Who Are You?
In This Post
A review of Soci@l, Attract Friends, Followers and Connections to Your Business.
You know who you are when you look in the mirror. Your friends and family know who you are from years of experience. But who are you to EVERYONE on Facebook? Everyone doesn't know you like your brother or your best friend. If you want to grow your business using social media, you need to discover, direct and display who you are as a REALTOR® in every comment and post.
In Soci@l, Attract Friends, Followers, and Connections to your Business, Ben Kinney and Jay Papasan have written a guide, a how to manual, a bible, if you will, on how to start, how to play and how to close the difficult process of attracting friends of friends to your Facebook persona and converting them to friends and future clients.
I've always been a bit of a wise-cracker, a smart alec and a prankster with friends, and during my first year on Facebook I played that same role. That's who I am when I'm comfortable with you and you with me. One day my daughter told me I often sounded cynical every time I opened my Facebook mouth. It was then I decided to do a gut check on my social attitude and the book Social was just what I needed.
Chapter 3, social media and your sphere, working your mets, gave me new direction in liking and commenting when in the public eye. Perhaps my snarkiness has been tempered. Kinney and Papasan's tips for working with social media are as follows :
- Don't be all business.
- Always be positive.
- Highlight your success, your professionalism, and your service.
- Spend 15 minutes each day learning about your sphere and commenting on their lives.
The chapter goes on to detail how to appropriately "ask" for the business of people in your sphere as well as the friends of your friends without being known for spamming for business. This book belongs in the library of any serious real estate agent and you can get it for free.
This blog post is a review of Soci@l: Attract Friends, Followers and Connections to Your Business. Soci@l is a free download written by Ben Kinney in conjunction with ActiveRain and Jay Papasan. In exchange for downloading the free copy of Soci@l and writing this review, I have a chance to win a free iPad and I'm getting 2000 ActiveRain points.