A Soci@l Guide to Using Social Media
In reading Ben Kinney's book "Soci@l", I discovered there are many chapters that I need to spend a lot of time studying in order to begin implementing all of the valuable suggestions.
I have a Facebook and Twitter account, however, my concentration at the moment is to improve my blogging techniques, and learn how to create more hits to my ArizonaProperty4u.com web site from the content and SEO techniques.
Consequently, while I did read up through the "Effective Blogging" chapter, that is where I have temporarily stopped and intend to concentrate my efforts. Once my blogging is up to par I can then focus on the other Soci@l Media platforms that I feel will be most appropriate for me.
One of Ben's methods discussed in the Soci@l book is to hire college students to write "specific" articles. In order for me to hire someone to write an article, I must first know exactly what I want and be able to explain the specifications that the writer must utilize.
That includes the subject, length, title, keyword density, and tags. Once the writer understands this, I can use that method; and I'm looking forward to reaching that stage.
My Captain Bill's Blog which is meant to feature my Hyper Local area of Val Vista Lakes in Gilbert AZ has been improving, in my opinion, during the 173 posts I've made on ActiveRain. However I still have a long way to go.
I've learned to effectively use photos, and recently began incorporating my own real estate videos. For some time I've used humorous videos to make a point.
Ben pointed out a couple of agents sites who have been very effectively using videos, and as I see it, videos will continue to play an even more important role in blogging.
Something very important I learned from Ben Kinney's Soci@l book, is that I was mistakenly using "tags" as "keywords". Now I have to go back through all of my posts and remove those keywords from the tag field and replace them with "tag" words.
Think of "tags" as your blog site "Table of Contents". You can choose a tag phrase and write multiple articles about the phrase to help dominate the phrase online.
I hope this "Soci@l Guide to Using Social Media" post will get you interested in reading Ben's book and getting started on using his techniques.
This blog post is a review of Soci@l: Attract Friends, Followers and Connections to Your Business. Soci@l is a free download written by Ben Kinney in conjunction with ActiveRain and Jay Papasan. In exchange for downloading the free copy of Soci@l and writing this review, I have a chance to win a free iPad and I'm getting 2000 ActiveRain points.