Let's face it, we all want to look good.  But unless you are 25 years old, you probably don't look 25 years old, and using a picture that is 5, 10, or 15 years old is not doing you a service.  Your clients want to know that the way you present yourself is the way you really are.  If they see your photo on your website or business card and schedule an appointment, will they recognize you in person? 

Last month I met Tara Gimmer of Tara Gimmer Photography in Seattle.  We were at an eWomen Network event, and I was fortunate to actually meet some of her clients and see how her photography style added personality to business cards and brochures.  Tara was kind enough to follow up with me after the meeting to answer some questions on why business photography is so important.

Tara notes that you should update your business headshots when there has been a significant change in your looks, whether that is a hairstyle change, a weight gain or loss, or just the passage of time. 

"As much as you want to retain that fantastic shot of your 20 pounds lighter, 10 years younger self, you aren't doing yourself a service.  Your clients want to connect with the real you.  A good headshot that captures your confidence and wisdom, professionalism yet approachability, will attract and gain the trust of clients more readily than one that is dated, even if it is really cute."

 Below are some of Tara's pointers about business photography.  

• Tara says one of the biggest mistakes she sees is using photos that were not taken professionally, specifically the shadow on the wall behind you!  It sends a statement about one's overall professionalism.
• How do you know whether to use a head shot or full-length photo?  "If it's to be reproduced on a business card then a head and shoulders shot works best. A brochure promoting your lifestyle? Then let's shoot lifestyle shots doing things that you love. Putting together a direct mail postcard? A full length could work really well for the front with new listing information on the back.  I've done full length shots for the bottom corner of letterhead, seasonal shots of a realtor with appropriate clothes and props for quarterly mailers, and shot lifestyle elements like a salsa dancing Realtor's red shoes for his logo."
• Tara also recommends using your photo with your signature line on every email.

Tara's final point is a great one:

"New agents should start with a nice professional headshot. As an agent's business develops and their niche becomes apparent they can do shots that would appeal to a particular market. The most important thing, though, is to let yourself shine and be your own best marketing tool. Feeling comfortable and relaxed at your shoot and projecting your ease and confidence will do more for attracting clients than any gimmick. Interview prospective photographers on the phone or in person if it's more involved then a headshot. Find someone you are comfortable with and like. Most of all don't dread the process. It can be fun and an opportunity to learn to see yourself in a new light!"