There are many blogs and articles about how to blog. Often we can learn as much from blogging blunders as we can by reading the how to articles.
Here is a list of what I call blogging blunders. Interestingly enough most of them come from looking at some of the real estate blogs that have made various top 10 and top 500 lists around the country.
1.Blogs with out blogrolls. A blogroll is a place for links to other blogs. Blog ratings are in part determined by how many bloggers have links to your blog. Bloggers are more likely to give a link if they can get a link.
2. Blogs that do not allow for comments. Blogging is social, not a static web site. Bloggers should comment on other blogs and allow comments on their own blog.
3. Bloggers who delete comments that expresses an opinion that they do not agree with.
4. Real estate blogs that are filled with self promotion. Generally speaking people do not surf the web and seek out advertising. They are looking for information and a blog is a great opportunity to give information and establish credibility. Some may think that talking about themselves and providing pictures is giving information. I would argue that a blog has to go beyond that to hold readers interests for long.
5. Real estate blogs that are nothing more than virtual tours of the agents listings. There is one blog out there that is so full of moving pictures that it crashes my browser. The site does not include enough new information to keep me coming back.
6. Blogs that use weird fonts and get overly creative with color combinations. The blogger may think they are branding themselves and that may be true but they are also offering a blog that is hard to read and unpleasant to look at.
7. Bloggs with no information about the author. On some I can not figure out what city or state the blogger is in or what the blogger does for a living, yet I find these blogs in real estate blog directories. If I wanted to call or write the blogger I can’t because there is not contact information.
8. Blogs that are filled with personal anecdotes and nothing more. It is good to do a little personal once in a while but business bloggers should save the daily journal stuff for personal blogs.
9. Bloggers that write about topics that they are not an expert on. We have techies writing real estate blogs and real estate professionals writing blogs about technology. When I read them I can tell that the author does not really know what he or she is talking about and I begin to question their credibility and wonder what is motivating them to write about the topic.
10. Bloggers that offer no pictures and pages of dense text. The average adult reader is only going to read a couple of paragraphs. A blog post should be more like a blurb and less like a novel.
Not sure why but one of the hard and fast rules of blogging seems to be that lists have to be in 10’s. I would also like to point out that I have made several of the mistakes listed above myself.
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as soon as I have time to breathe, I'm gonna go check my baby blog against this list! Thanks Teresa!