Use Facebook to Write More Business
Social media experts are saying you should:
- Use Facebook to get more “exposure”
- Don’t just talk about business
- Connect with thousands of people
I don’t know about you, but you can’t “spend” exposure at the grocery store or pay for your kid’s college education. Facebook is all about making more money— plus, it has awesome SEO (search engine optimization) and here are some of the tips to help you get found…and make more money!
Gaining Exposure –
You probably already know that the first thing you have to do is set up a “friend” page, but the big bucks are made with your “fan” page. Choose a distinct name that specifically identifies the services that you
offer and what you do. For example: “Selling Homes In Grandville” or “Realtor Helping Veterans In Michigan” or “First-Time Buyer Expert In Grand Rapids.” The cool part is that even though you have one “friend” page, you can have an unlimited number of “fan” pages so you can set up fan pages for different niche services that you offer.
Talking Business –
On your fan page, discuss your real estate business 80% of the time. For the other 20%, ask a loan officer, title rep, home inspector to regularly post info pertaining to buying and selling real estate (I am happy to be one of your posters).
- Post local sales stats.
- Post your listings and homes that you sold.
- Talk about how you helped someone buy their first home.
- Testimonials are a definite post, too.
If you have several fan pages, only post information that is specific to that niche. Yes, every once in a while, post something personal (that builds rapport) but post only positive comments. Nobody cares, they can’t do anything about it anyway, and negative people will not buy!
Strategic Friending –
Don’t just accept every single friend request just because you want people to know how many friends you have. Yes, it’s tough to determine whom you might get referrals from, but a magician in South America? Come on! Strategic friending also includes YOU identifying whom you want to be friends with. Once they accept your request, ask them to become a “fan” of yours and give them the link to your fan page. If you have several fan pages, determine which niche they fall into and direct them to that specific fan page.
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Making Money –
Offer webinars, seminars, video tips. Offer free reports or white papers. Free credit reports (work with me on this one). Free CMA. Give them links to opt in and join your email list. Make it a goal to add at least 10 people a week to your email list and if you stay in touch with your fans, you’ll write more contracts.
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