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I want to start this post by saying that, as with all demographics, not all Generation Y home buyers are going to want the following list in a home.  But, the trends with this age group seems to be leaning in the  direction  for certain amenities and features when buying or renting a home.

I also will just add that as Generation Y begins to marry and have children, a few of these desires may change, but we still have 5-10 years to get to that point.  Generation Y is marrying later in life, so for now, this list will be helpful when selling a home.  If any of these are evident in the property you are selling, make sure to point them out.

So, here we go:

1. Efficiency in space.

2. Utility:  Gen Ys want to know that each room has a useful purpose.  If you are selling a house that has a "parlor", show it as an office or a technology room.

3. Simplicity in design:  Gen Ys have been overloaded with junk and informaton…so keep it simple.

4. Multi-pupose rooms.  Gen Ys don’t really care that much about a formal living room or dining room.  They are much more interested in open spaces, multi-purpose rooms and large kitchens (even though they eat out a great deal).  I recently visited a friend that had creatively designed 700 square feet so that it was open and felt much bigger than actual.  A murphy bed was used and could then double as a bar for entertaining.

5. Housing that is within walking distance of grocery stores, shopping, dining, night life and gyms.  The ability to “stroll” is critical to this generation.  Gen Ys want to be able to park their cars and walk from location to location.

6. Energy efficiency (point out any appliances that are energy efficient or any areas or structures which are LEEDS certified).

7. Easy access to neighbors their own age and to a diversity of people from all walks of life and all ages.  They want to be surrounded with their own peers, but Gen Ys also want a thriving, buzzing network of interesting people.  Gen Ys crave diversity, so the more interesting the people in the neighborhood, the better your chances will be of selling.

8. "Bite-Sized Spaces".  Gen Ys think in bites…not huge, sprawling spaces.  Don’t assume they want a great deal of “space”.  Many Gen Ys say that they can be happy in a smaller home or condo that is efficient, has some space in the back for entertaining and that is accessible to the lifestyle they want to live.

9. Access to hiking, biking and running trails.

10. Yard space for outdoor activities and outdoor entertaining.

11. Neighborhoods which are “dog and cat friendly”.  Gen Ys are big on animals, so make sure to ask if they own a pet.  Many will bring their pet with them to see the home.

12. Technology that is advanced and current.  If you are selling property in an area with free wireless, make sure to drive that point home.

13. Wide but not deep…Gen Y’s don’t care much about depth in a house…they want width and a bigger back yard or outdoor dining space.  Again...just ditch the cut up rooms with formal living and dining rooms in the front of the home that only have one purpose.  Look to sell homes that are close to being one big open room and one additional office space (and of course a nice bedroom).

14. Low maintenance (Gen Y’s travel a great deal, so they don’t want a great deal of upkeep).

15. Modular homes are pretty popular as well as duplex living to keep the cost lower.

16. Any homes which have recycled materials (recycled countertops, cabinets, doors, etc).

17. Homes which may have an area with its own private entrance for guests or for the purpose of subletting. 

 
This post has been included in North Carolina Real Estate News
Post is included in group: Realtors®
Post is included in group: Coastal Carolinas

55 Comments on The Top 17 Features Generation Y Looks For When Buying A Home

JUL
07
2010
799,737 Points 72 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

A very comprehensive list. Always know the likes and dislikes of what you are hunting!
I hope you're having as good a day as I am Bea!
Paul

12:56pm • #1
280,797 Points 83 Featured Posts Called Shot Master

Very good post Bea. I was interviewed by a national real estate magazine last week. One of the items we touched on was the emphasis of useable space in the market.  Also, I own a turn of the century Victorian, and we converted a parlor, by knocking down a wall, and really opening the room.

12:56pm • #2
232,789 Points 6 Featured Posts Called Shot Master

Bea, great information for all of us to use in our marketing strategies to the "generation Y" potential clients!  Thanks!  ~ Susan

12:58pm • #3
507,615 Points 9 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Another great post Bea geared toward marketing and converting Generation Y contacts into closing. Thanks for sharing. Great post.

1:09pm • #4
278,116 Points 23 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

No strolling in my neck of the woods. Even in my tiny town one needs a car to do daily business. Love the blog!

1:34pm • #5
2 Featured Posts

Thanks Doug.  I should have added that they do need a car (unless living in a city where owning a car just does not make sense...NYC, Chicago, D.C.).  Gen Ys do own a car, but if their home is in walking distance of any type of shopping or night life, they are more inclined to buy there to save fuel and to make life easier.

Thanks for stopping by!

1:40pm • #6
2 Featured Posts

Scott...you bring up a good point.  If you are showing a home that is more traditional in its layout, you are smart to think strategically on how the rooms could be used to suit the Gen Y lifestyle...knocking down walls is one way to open up space or of course sell the room based on becoming a media room, meditation room, artist's loft or office.  (This audience is big on meditation/relaxation rooms...but that is something you would need to dig to find out by asking what hobbies they enjoy doing and then sell the room on that one hobby).

Thanks for stopping by!

1:43pm • #7
1 Featured Post Outside Blog

Great post! I'm working with a young couple; first time homebuyers. They are very specific on what they want and it's very difficult to get them to see the possibilities in homes that are close to what they want.

3:25pm • #8
JUL
08
2010
267,058 Points 2 Featured Posts Outside Blog Hit Router Attended Rain Camp Called Shot Master

wow what a great List, thank you for sharing this. 

10:25am • #9
343,104 Points 19 Featured Posts Outside Blog Hit Router Attended Rain Camp Called Shot Master

WOW - great list! I am definitely getting more inquiries about walkability scores, distance to parks and groceries - also the green aspects. 

I think also it's hard for them to visualize what something COULD BE. I'm all about knocking down walls, particularly in older homes built in a more choppy design.

10:27am • #10

Great article. Walkability is huge, I find, too.

10:28am • #11

I'm a Gen Yer and I agree with your post. Alot of my friends & clients will buy a small open home with a yard compared to an older victorian home. Outdoor space is a necessity. Great post!

10:32am • #12
278,556 Points 15 Featured Posts

Speaking as a Boomer, I would add even for me Cat 5 and iPod stations are good things.

10:36am • #13
Outside Blog

Many would love a more walkable neighborhood, but I've noticed where we are we have many master planned communities with great trails and sidewalks, parks and recreations centers. What we don't have within those communities is the ability to walk to a small market and pick up a quart of milk or other small items we can tote in our re-usable shopping totes.  The communities are beautifully designed but don't include small bistros or markets. They feature elementary schools usually, but again it would be ideal if the schools were smaller and more frequently interwoven in the fabric of the neighborhoods.  I think I'm talking pipe dreams here.

I live less than 1/2 mile from the grocery, doctor, dentist, several restaurants, and school but due to lack of sidewalks, crosswalks, etc. it leaves the walking to these destinations dangerous and weedy. Frustrating.

10:42am • #14
Localism Sponsor Outside Blog

Even if you are living in the city many Y-Generation people want a garage nearby. They own a car to leave the city for shopping at Costco etc. or take their kids to outdoor activities. Great List.

10:47am • #15
107,935 Points 1 Featured Post

Bea,

 

Great information to know and understand to better market to the Y Generation.

 

thanks

11:06am • #16
343,104 Points 19 Featured Posts Outside Blog Hit Router Attended Rain Camp Called Shot Master

Wow - a FEATURED post with only 5 posts! Give this woman a gold star!!  Congrats Bea!

11:12am • #17
546,415 Points 11 Featured Posts

Hi Bea -- It is amazing how the trends differ based on generation -- in general that is.

11:17am • #18
367,900 Points 5 Featured Posts Outside Blog Called Shot Master

Great info, Bea. I've bookmarked this one, as well as your other Gen Y post. Thanks!

11:25am • #19
302,567 Points 4 Featured Posts Attended Rain Camp

Bea - I see the same things with some of my Gen Y buyers.  Great list!

11:25am • #20
392,637 Points 4 Featured Posts Called Shot Master

I agree with most of what you've listed here. Isn't it interesting that the generation that's so heavy into communicating electronically is also VERY into connecting in person? 

11:38am • #21
498,125 Points 8 Featured Posts Localism Sponsor Outside Blog Called Shot Master

Bea - Good list and it is important to know what your clients are looking for in a property.

12:21pm • #22
236,754 Points 5 Featured Posts Attended Rain Camp Called Shot Master
Bea: Thank you for this very insightful list. It gives us Home Stagers some things to think about as well. I'll re-blog! Julie
12:27pm • #23

I think your assessment is right on.  Thanks for providing such a well thought out list.

12:45pm • #24
806,050 Points 27 Featured Posts Localism Sponsor Attended Rain Camp Called Shot Master

Good morning Bea,

I really like the comprehensive list..very insightful and right on. Thanks for sharing.

12:59pm • #25
128,350 Points Localism Sponsor Outside Blog Attended Rain Camp

Bea, thank you for the list. It is a huge help to be able to relate to different values.

I am curious about #11. If someone does show up with their pet for a showing, have you had problems either with the owners letting them in (not all owners will vacate) or the buyer being put-off when asked not to bring their pet in with them.

Thanks.

1:17pm • #26
678,357 Points 5 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

This is interesting. I forget what age ranges/ birth years this covers. Is this based on a study or your experience?

1:59pm • #27
147,462 Points 3 Featured Posts Localism Sponsor Outside Blog

 I think you are right on target here, Bea.  I work with a lot of Gen Yers and this is exactly their list. 

2:03pm • #28
142,034 Points 6 Featured Posts Outside Blog

I have seen a lot of what you are saying, I am at a fortunate age, many of my kids friends are now buying there first home, Gen Yers. Many of my friends, Baby Boomers, are downsizing, and getting quite a bit of the Gen Xers referral business.

All is good!

2:11pm • #29

great post! included in your list are many needs we see on a day to day basis in our community. i think its important to market to the new generation of home buyers.

thanks for the insight!

2:56pm • #30
168,842 Points 1 Featured Post Attended Rain Camp Called Shot Master

Great job on this post Bea. I took a webinar last month on this topic and found out a ton of information that I'll share with everyone here as I "ReBlog" You :-)

3:16pm • #31
212,308 Points 16 Featured Posts Localism Sponsor Outside Blog Hit Router Attended Rain Camp Called Shot Master

Very comprehensive!  But I'm sure there are a lot of regional differences, too.  New York City Gen Yers might not find #10 on their list, and a Gen Yer who lives in rural North Dakota might not see #5 as even being a possibility!

3:37pm • #33
115,031 Points 2 Featured Posts Outside Blog Called Shot Master

I like your list and its definite food for thought.

4:57pm • #35
1 Featured Post Outside Blog

nice checklist... very helpful

5:04pm • #36
579,208 Points 61 Featured Posts Localism Sponsor Outside Blog Called Shot Master

That's a great list.  All true from what I have seen.  The only difference - and this may be a NY thing - is that they don't seem that interested in large yard.  The density in NY often precludes having your cake and eating it.  A large yard is inconsistent with a walkable neighborhood. SO that may be a tradeoff that they know they must make.

5:45pm • #38
577,905 Points 15 Featured Posts Localism Sponsor Outside Blog Hit Router Attended Rain Camp Called Shot Master

This is an interesting list, to say the least. I wonder if it applies to certain types of GenY demographics or if it is a broad cross-section...

5:45pm • #39
611,558 Points 11 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Wow this pretty much agrees with ABR's new Generational Buyers course !!!!!!!!!!!!!!!

6:25pm • #40
861,496 Points 76 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Bea ... nice list! I reblogged it to get it to my outside blog. Thanks.

7:13pm • #41
1,481,141 Points 275 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Bea, what a terrific post!  I think most of the items on this list appeal across generational lines. 

8:57pm • #42
JUL
09
2010
729,787 Points 1 Featured Post Outside Blog Attended Rain Camp Called Shot Master

Bea - A great list of items that Gen Y often considers important.

12:05am • #43
307,002 Points 11 Featured Posts Localism Sponsor Outside Blog Hit Router Called Shot Master

Great list of things for any generation. Thanks for sharing.

5:07am • #44

Great Post!  I am finding the same desires in my market, BUT NO ONE IS BUILDING IT. Developers are scared that it is just lip service and won't build "outside the box", literally. 

6:35am • #45

Sounds like Gen Y's want it all! That's a pretty comprehensive list -- hope our home builders and developers are reading!!!

7:41am • #46

One essential element of my business is understanding my clients and gearing service to them. Understanding the generational aspects of Americans is very important to that.

7:44am • #47
2 Featured Posts Outside Blog Attended Rain Camp

Great list of ideas the Gen Y-ers are looking for.  Good idea for us 'Boomers' if we want to maintain our business with the next generations of buyers.

11:37am • #49
279,727 Points 1 Featured Post Outside Blog Attended Rain Camp Called Shot Master

Hi Bea, thanks for the wonderful list of wants and needs for Generation Y's.

12:27pm • #50
JUL
10
2010
164,234 Points 4 Featured Posts Called Shot Master

In British Columbia our 65+ population account for 14.8% according to Statistics Canada.  In Vancouver that drops to 12.9%.  Here in Port Moody a suburb of Vancouver it is only 7.8%.

We also know that almost 60% of our housing stock is multi-family condominuim apartments. When we look closer at that the large majority is 2 bedroom.

Furthermore, I'm able to discern that the profile for the under 65 age group is younger couples just starting out, most of them first-time homebuyers. This demographic is largely Gen Y, with less Gen X and even less Boomers making up the balance.

I'm paying attention to understand this niche, so thanks for this post Bea. 

BTW, I was directed here with thanks by Ken Rosengren's RE-BLOG, and I'll be back!

5:18pm • #51
JUL
11
2010
344,041 Points 10 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

This is a great list!  Just walked into a house with a 'parlor' converted into a technology room, exactly as you said.  It was very well done and appealing.

5:50pm • #52
JUL
18
2010
550,812 Points 22 Featured Posts Outside Blog Called Shot Master

Great list.  Sent you an email that this was featured in a blog that did a short byte on ActiveRain.  Congrats on that.

2:05pm • #53
JUL
19
2010
180,914 Points 6 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Bea, congratulations on your feature, and what a great list!  As a boomer myself, I'm finding that I am starting to think like gen Yers do!  My living room?  No one ever uses it!  My dining room - only 2 times/year (except that all my business flotsam and jetsam ends up there)!

 

10:43am • #54
3 Featured Posts

Thanks for the pointers Bea!  I've also noticed some of these demographic changes as well.  While taking all these tips into account, there is an untapped market with this generation.  They rely on referrals from family and friends.  They'll be checking us out online before they even talk to us.  Not only should we take into account your post, but also make sure that we are visible to them online so they can do a 'preliminary' interview before they talk to us.  Another thing to note to approach this segment is its vast size.  This generation is bigger than the baby boomer generation.  Something to keep in mind moving forward!  Thanks for the thought provoking post!

 

12:16pm • #55

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Bea Fields

Southern Pines, NC

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Bea Fields Companies, Inc.

Address: P.O. Box 117, Southern Pines, NC, 28387

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