Color for Real Estate was always my favorite real estate marketing company, hands down. Funny, creative, smart - their postcards were so much better than any other companies' offerings. My catalogs would be filled with post-its marking my favorites.
I tend to bite off more than I can chew with marketing materials. That's my excuse at least - with stacks of unsent CFRE postcards still on my shelves I hadn't looked for new Color for Real Estate items in a good long while.
An embarrassingly long while as it turns out.
Now that I'm coming up for air business-wise I wanted to pull together a marketing plan. Figuring that I'd take a look at what Color for Real Estate had on offer I tried to pull up their website.
No luck. Every link I clicked on went to a Merrill webpage.
Bummer! Big bummer. Turns out Merrill bought Color for Real Estate - in 2004!! (told ya I had a big stock of postcards!) and then just let the company die.
What a shame.
Are most of the real estate marketing companies kaput? When I started in real estate in 2000 I would accumulate a stack of catalogs. I don't think I get any now.
I'm all for online endeavors but I still think there's a place for mailings. My CFRE postcards made a successful expireds campaign for example.
Are any of you former Color for Real Estate fans? Whether you are or not - who do you use for marketing materials?
And what on earth am I going to do with all my Famous Flamingo Club cards?!