Real Estate Broker/Owner with people first...then business Ran Right Realty BRE Agent 636943

Many good posts regarding agent availability have been written. YES, agents over the years have let voice message become part of their business planning. In a booming market, that is acceptable.....but not wise.

We forget about customer servicing, interacting with our like kind agents, and a chance to encourage, invest, and to feed into the "word of mouth" engine. I cannot over-emphasize the value of this enough......

The agent is and should be the "go to" source in Real Estate....... It starts with us and ends with us.........

For years, I have used a very effective marketing plan I wanted to share. It is called the Triple 7 policy. It is simply this.........I pledge to be available 7 days a week from 7 am to 7 pm........ 777.

Anything after or before is voluntary. I say that because sometimes after putting in a long day, I may still respond to emails or texts, but no phone calls.

I take live calls....yes...... you heard correctly LIVE CALLS....with the only exception being that I was on another call when someone called and I either do one of three things.

1. Quickly tell the other caller I will call them right back.

2. Let it go to message and then respond right after.

3. Or text or email that I will respond.

I have benefited immensely from this marketing strategy.......

A. Word of mouth is excellent. Being available is very much in demand in any business world.

B. I get business that my competitor just didn't respond to in a timely manner. It is that simple.

C. It makes my customer feel important. For what they are paying me, they are entitled to that.

D. I charge good money for all my services and no one balks considering the customer servicing is worth it.

E. My colleagues and associates comment all the time about how they were happy to get a hold of me. It was important to them. I like hearing that.


It says you won......It promotes that I win too. It compels you to inquire just to test it........and that translates into $$$ for me and you. I get those opportunities and that is what advertising, marketing and market share is all about. I WANT AND RESPECT YOUR BUSINESS..............

CALL RICHIE NOW.........and take advantage of my TRIPLE SEVEN program.




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Maria Morton
Chartwell Kansas City Realty - Kansas City, MO
Kansas City Real Estate 816-560-3758

I like that 777 strategy, Richie!

Jul 09, 2010 04:18 AM #1
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Sweet Maria...I like you liking it........that is the whole point.....thank you

Jul 09, 2010 04:20 AM #2
Jenna Dixon
DRA Homes | Cobb County Real Estate - Marietta, GA
Assoc Broker - Let's Talk Cobb County Real Estate

7 AM?  As in 7 o'clock in the morning????????????????  Might be a touch early for any wise person to want to speak with me.  That's sort of pre-FIRST POT OF COFFEE time.

But, I do agree that we have to be available.  I am a chronic phone answerer.  So, unless you are calling from some 800 number to try and sell me real estate leads, you will likely get a chance to speak with me on the first try!

Jul 09, 2010 04:31 AM #3
Doug Rogers
Bayou Properties - Alexandria, LA
Your Alexandria Louisiana Agent

how about 7-8-10? Anything before 8 involves me getting the kiddos ready for their day. After 10pm can wait till morning.

Jul 09, 2010 05:24 AM #4
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Jenna.......Well, we just keyed in on why it works so well for me......I get up with the birds, so by 7am and my first cup, I am hunting bear with my "BEAR" hands. I like your point about screening calls and being available.

Doug....I did the KIDDIES thing too! You are so right....that eats up a lot of time. Of course I am now kiddie-less and full energy available on........ Now, as far as the marketing strategy for 7-8-10, it doesn't work unless you are playing hide & seek and counting to ten and cheating on the count........

Jul 09, 2010 05:34 AM #5
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Richie Alan Naggar

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