Real Estate news for the local market was slower for the week ending 7-9-10:
7/6/10 - Stockton Record by Keith Reid - relates an overview of interest rates down; Credit has expired slowing market; increase in median price; decline in pending sales.
7/9 - Stockton Record by staff and wire reports - expands on the earlier overview and adds some financial date: interest rates at the lowest rate in five decades (per Freddie Mac at 4.57% - 30-year fixed; pending sales down 9% from April to May reverse prior 6-month trend; median price increased over 12 months from $145,000 to $174,000.
So what do we do as agents? My suggestion is to focus on your strengths and narrow your niche. Take out a paper, draw a line down the center; put a "plus" on one side and a "minus" on the other; write down the things in real estate you like to do on the "plus" side and the things you don't on the "minus." Interview a few of the agents or other associates you have worked with and have them add to the lists.
Write an action plan for 30, 60 and 90 days to spend more of your time on the plus side; consider referring or out-sourcing the minus side. When you have a plan, then you have direction. While the news may be all over the board - you are not! When you are focused, you project your confidence and vision to your prospects and clients. The market is what the market is - our success or failure in it is up to us, not the market!
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