Do you have a personal brochure? Considering the fact that in my area I’ve only seen a total of about 5 in the last 13 years, I’m going to assume your answer is “no”. So my next question is, “why not”?
If you’re concerned about the expense, I can assure you, it’s less costly than you might think, considering you can create them yourself and print them on tri-fold, glossy brochure paper. (I've scanned in the front of mine to the right.)
I’ve purchased my HP tri-fold, glossy brochure paper from Office Depot and from eBay. I buy many items on eBay, but this is one I do not recommend. Several times I’ve ended up with paper that was not scored properly, or had been cut unevenly. Basically, it's defective but even the sellers don't know it. It's not marked anywhere on the box. So stick with buying it in the office supply stores. It's only $29.95 for 100 sheets.
Depending on your printer, the ink may not cost as much as you think. The printer I have now, which is an HP 7210, all-in-one printer, copier, scanner & fax, seems to use a lot more ink than my previous printer which was an HP Deskjet 950C. The Deskjet 950C could print over 100 double-sided brochures with one ink cartridge. And you do not have to use the high ink volume setting. It actually looks better at the standard setting. Since the paper is glossy, when you print with too much ink, it can bleed. As for the cost of ink, I just bought a 3 pack (1 black, 2 color) at Sam's Club for $79.95. Trust me when I tell you that Sam's Club sells the most affordable ink! Again, I do not recommend buying ink on eBay. You can't tell how much ink is actually in the container and you may get ripped off on what you thought was a great deal.
You can create your brochure with Microsoft Publisher. On my brochure, you may recognize the Publisher template, but I made plenty of changes. I get many compliments on this brochure. No one can ever believe I created and print these myself. They always think I had them professionally done. I always include them in my buyer presentation folders and I give them to potential sellers. I sometimes leave them for FSBO's too. I do not however, hand them out as much as I do my business cards. For one thing, they larger and can get ruined, since they don't fit into a wallet. I keep them in my briefcase though, which is usually in the car, so they are handy if I knock on a door.
If you don't know what to print on your brochure, just start with what you have. You're not going to create the entire project in one sitting anyway. You need to take your time, gather ideas, and let your creative juices flow. I filled mine with my photos, testimonials, company logo, web sites, experience, 
personal bio, etc.... You do have a bio don't you? *sigh* That's another post.
So now let's look at the total expense. From a time perspective, yes, you're going to initially spend a few hours creating it. But you'll also be able to make changes whenever you want. That's a huge plus! As for materials, it costs me less than $1.00 per brochure. That's a double-sided, tri-fold, glossy brochure. There's no way you're going to get someone else to do this for you for less than that. And you won't have to worry about printing them in bulk, then getting a new photo, adding a new designation, changing brokerages, etc. You change and print as you go.
It’s all about finding ways to position yourself ahead of the competition. This is just one more way to do that. So what are you waiting for? Get moving!
Update: I have another post with information about HOW I use this brochure.
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Lisa, Thanks for sharing. I have been wanting to do a brochure forever and it is one of those things that I keep putting to the back burner. I have microsoft publisher, I know my husband would help me put it together. I just need to do it!!!
So what do you have on the rest of your brochure? I think part of what has been stopping me is that I;m just not sure where to begin.