Once upon a time...maybe 6-8 months ago...I thought of real estate marketing as a finite topic.
In other words, I perceived a limit to what I, or anyone else, could say about such sub-topics as prospecting, networking, referrals and so forth.
This mindset lead to the self-fulling prophecy that when writing about real estate marketing, it was only a matter of time before familiar themes and ideas worked their way into 'new' content.
Then I realized that there were actually three components to successful marketing
This realization allowed me to write about the 'fresher' themes of attitudes and actions.
What a liberating realization. The logical extension of this realization was the concept of the marketing triangle.
Comfortable with this concept, I no longer felt restricted by what I perceived as the finite limits of real estate marketing. In other words, by drawing on the other two elements of real estate marketing...attitudes and actions...I was less likely to keep repeating familiar themes and topics.
But with this broader perspective, another penny dropped: I had another new insight.
Real estate marketing is a finite topic if...and only if...I perceive it as such. By seeing real estate marketing only as a collection of ideas specific to the real estate industry, of course it is going to be a very narrow field in which to work.
If however, I see real estate marketing for what it truly is...the application of life experience to buying, selling and otherwise dealing with real estate...there is a virtually limitless range of themes and topics about which I can write. After all, there is no limit to life experience.
In practice, this means a shift in focus.
Instead of maintaining the focus on specific ideas unique to real estate marketing, I can look at the big wide world of human endeavor.
If a marketing idea works in the financial or telecommunications sector, maybe, just maybe, it can be adapted for use in real estate marketing.
Makes sense to me...what do you think?